John Haake joins Verve as Chief Marketing Officer

Programmatic and Digital Advertising Veteran Oversees Marketing Strategies with Focus on Driving Company Growth and Vision

NEW YORK, Oct.21, 2014 — Verve, the leader in location-based mobile advertising, announced today the appointment of John Haake as its chief marketing officer. Haake is responsible for developing and leading marketing strategies that will advance Verve’s position in the market, specifically focusing on Verve Direct, the industry’s only end-to-end programmatic platform for location-based mobile advertising.

Haake brings more than 20 years of marketing communication experience in increasing valuation and exposure for data-driven programmatic media, paid retail search, and demand side platform companies. Most recently, Haake was VP of marketing at [x+1] (acquired by Rocket Fuel in August 2014), where he played an integral role in guiding the data management platform to successful exit and subsequent positioning of the newly merged company. Prior to that, Haake was VP of marketing at HookLogic, a retail search platform, and Turn, where he repositioned an ad network into an industry-leading demand side platform. Haake also held various executive marketing positions at Synaptic Digital, MediaMind (currently Sizmek), and RichFX.
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Jordan Rohan joins Verve’s Board of Directors

Well Known Internet Equity Analyst Brings His Deep Industry Insights to Verve

NEW YORK, Sept. 23, 2014 – Verve, the leader in location-based mobile advertising, announced today the appointment of Jordan Rohan to Verve’s board of directors. Rohan is based in New York and his position is effective immediately.

Rohan is well known for his work as a leading equity analyst focused on Internet business models, specifically in the digital advertising and e-commerce space, and is now also providing Internet strategy and finance expertise to help businesses grow. Rohan’s commentary in the tech stock world has been featured extensively on Bloomberg, CNBC and Forbes. He was also named one of the top 5 stock pickers by The Wall Street Journal in the “Internet and Computer Services” category.

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Verve partners with Gimbal to drive foot traffic, consumer in-store insights and mobile advertising ROI

NEW YORK, August 27, 2014 – Verve, the leader in location-based mobile advertising, and Gimbal, Inc., the leader in context aware and micro-proximity engagement, with the world’s largest deployment of dedicated Bluetooth Smart beacons, announced today a partnership to deliver marketers an unprecedented new combination of technology, analytics and advertising solutions to better drive foot traffic, purchases and stronger advertising ROI.

The partnership combines Gimbal’s leading proximity engagement platform including beacon technology and analytics capabilities with Verve’s powerful and precise location-based advertising and Purchase Path Analytics™ product.

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Verve Unveils Verve Direct, The First Programmatic Direct Platform For Location-Based Mobile Advertising

Verve Direct Enables Partners, Advertisers and Agencies to Buy Location-Targeted Mobile Advertising Campaigns via a Programmatic Direct Interface

NEW YORK, August 4, 2014 /PRWeb — Verve Mobile, the leader in location-based mobile advertising, today announced “Verve Direct,” the first programmatic direct platform for location-based advertising, enabling partners, advertisers and agencies to buy location-targeted mobile advertising campaigns via a programmatic direct interface.

“Verve has always been a pioneer in location-based mobile advertising, and now we’re taking it to the next level by breaking new ground with the Verve Direct programmatic platform,” said Tom MacIsaac, CEO of Verve. “Now partners and advertisers can access Verve’s proprietary mobile Proximity Targeting and Consumer Audience Segments on an automated basis through a robust SaaS platform.”

In the short time Verve Direct has been available in beta, several partners, advertisers and agencies have leveraged the platform with great results.

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Verve Unveils Local Merchant Offers Platform White Label Platform Brings At-Scale Location Based Mobile Advertising to SMBs

NEW YORK, May 28, 2014 /PRWeb/ — Verve, the leader in location-based mobile advertising, today announced its Verve Local Merchant Offers (VLMO) platform, the first-ever white label platform built to power real-time location-based mobile offers for SMBs. Deployed through channel partners who access Verve’s programmatic VLMO API, the platform provides a turn-key solution with real-time location-based targeting and a dynamic rich-media creative service that includes offer creation and management, as well as access to broad-reach, high-quality, contextually-relevant mobile inventory.

“The data science and ad technologies that power cutting-edge mobile location-based advertising have, to date, been so complex that it’s been difficult to encapsulate them in programmatic direct products. For the last several quarters, Verve has been actively working on this problem, and today we are unveiling the first of those offerings – Verve Local Merchant Offers,” said Tom MacIsaac, CEO of Verve. “This is the first-ever ‘location-as-a-service’ programmatic advertising offering. A partner can hit our programmatic API and get full-fledged location targeting, custom dynamic creative (from the integrated programmatic creative service) and delivery into premium inventory with verified location data.”

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