Appointment fuels company growth and international expansion following record-breaking third quarter
NEW YORK, NY – October 6, 2015 – Verve, the leader in location-based mobile advertising, today announced the appointment ofKevin Arrix to the position of chief revenue officer, effective immediately. Reporting to Verve’s chief executive officer, Nada Stirratt, Arrix will be responsible for maximizing revenue and expanding Verve’s position in U.S. markets as well as overseas.
Arrix joins Verve from SFX Entertainment, where he was executive vice president of worldwide brand partnerships. In this role, he served as chief revenue officer for Viggle, a mobile-based entertainment rewards platform. As revenue lead for SFX, Arrix oversaw global sales and business development and was responsible for the strategic direction and execution of SFX live events, media and content creation, as well as licensing.