The $100 rebate contributed to 62% of customers staying with the Samsung brand and moving to another model.
As the Samsung Galaxy Note 7 launched to retail on August 19, Verve turned to mobile-device data to evaluate consumer confidence in Samsung after the recent recalls. This Verve report highlights key findings from the users of Galaxy Note 7 devices, by tracking mobile device activations and deactivations on the Verve network of application publishers.
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Data permissions and sharing of personal information come down to relevance and reward.
The implications of Facebook’s and YouTube’s video ad updates cut across all brands and publishers.
Advertisers are beginning to look at location data more holistically through a wider lens.