The $100 rebate contributed to 62% of customers staying with the Samsung brand and moving to another model.
As the Samsung Galaxy Note 7 launched to retail on August 19, Verve turned to mobile-device data to evaluate consumer confidence in Samsung after the recent recalls. This Verve report highlights key findings from the users of Galaxy Note 7 devices, by tracking mobile device activations and deactivations on the Verve network of application publishers.
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Mobile marketing stands to shift users’ thinking about in-game events and progress from a virtual economy to one that blends gameplay with the physical economy.
Partnerships will tighten and the advantages of first-party data will take an even greater center-stage role.
Verve analyzed the behavior and profiles of people attending each of these high foot-traffic events. Here’s what we learned.