This new report features insights from our analysis of 2,500+ campaigns delivered on the Verve mobile platform during 2012.
Key findings of Verve’s inaugural Location Powered Mobile Advertising Report include:
- The primary location targeting strategies being deployed by premium brands
- Location targeting provides 2x lift on CTR performance versus other mobile targeting strategies
- Retail and restaurant led categories leveraging location targeting
- Premium inventory performs up to 3x better than exchange-based inventory on location targeted campaigns
- Location targeting case studies and best practices