Verve Location Powered Mobile Advertising Report: 2012 Annual Review

This new report features insights from our analysis of 2,500+ campaigns delivered on the Verve mobile platform during 2012.

Key findings of Verve’s inaugural Location Powered Mobile Advertising Report include:

  • The primary location targeting strategies being deployed by premium brands
  • Location targeting provides 2x lift on CTR performance versus other mobile targeting strategies
  • Retail and restaurant led categories leveraging location targeting
  • Premium inventory performs up to 3x better than exchange-based inventory on location targeted campaigns
  • Location targeting case studies and best practices

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