March 13, 2015 — Geomarketing On Monday, the public had some of their key questions about the Apple Watch answered, as the product was officially unveiled. But many marketers still don’t quite know what to expect insofar as how they can use the hi-tech gadget to target consumers. It will take some time before they figure it all out.
Considering the heightened debate and speculation about what advertising even means when it comes to wearables, wearables, and the Internet of Things, this is the time for brands, agencies, and tech providers to start producing a game plan.
Part of why advertisers don’t generally have a particular set of strategies in place is because the wearables space is such nascent territory. While Apple may help vastly develop it, there are still an abundance of unknowns.