Webinar: Rethinking Native Advertising for Mobile

Tapping the promise of mobile native advertising takes much more than applying lessons learned from online display. We know that native advertising, when done right, contextually blends ads and content, but mobile is a different beast. Mobile advertising thrives on real-world applications, and, with this as a lens, harmony must exist between mobile ads and the user’s physical environment.

Join Verve’s Vice President, Creative Director and Head of User Experience Joel Fisher for a 30-minute deep dive on new creative strategies to take advantage of mobile’s unique user experience.

Starcom Campaign Wins “Best Use of Mobile” at the CIMA Star Awards

Starcom’s mobile campaign for a prominent salon brand successfully drove foot traffic to salons with the first cohesive campaign using geo-fencing, mobile couponing, Apple Passbook and iBeacons, and won top honors at the Chicago Interactive Marketing Association (CIMA) Star Awards. The “Best of Mobile” award recognized companies exhibiting excellence and innovation within the mobile internet space and demonstrated how they leveraged the platform, as voted on by a panel of CIMA digital and interactive marketing professionals.

Dealer distribution models often can pose challenges for brand marketers. In the case of the shampoo brand, Starcom leveraged location-data to target hairdressers and salons where 97 percent of the shampoo brand’s product sales occur. The salon-centric brand needed an effective way to get more salon customers to start trying their salon-exclusive products.

The campaign leveraged Verve’s location-based ad technology, and geo-targeted ads were pushed to users within 25 feet of a number of salons. Consumers were engage with the option to add an exclusive offer through the iOS Passbook app, whereby beacons placed in the select salons triggered the Passbook offer to remind the customer of the opportunity at point of sale. Salons saw a 133 percent lift in coupon redemption for the brands products, and a two percent add-to-Passbook rate for their coupons.

Verve congratulates Starcom for the innovative campaign, and is thrilled to be able to help solve the salon brand’s unique marketing challenges by providing location-based marketing technology that helped drive foot traffic, which ultimately led to increased conversions and ROAS (return on ad spend) – as demonstrated by the tremendous spike in coupon redemption around salon brand’s campaign.

John Haake joins Verve as Chief Marketing Officer

Programmatic and Digital Advertising Veteran Oversees Marketing Strategies with Focus on Driving Company Growth and Vision

NEW YORK, Oct.21, 2014 — Verve, the leader in location-based mobile advertising, announced today the appointment of John Haake as its chief marketing officer. Haake is responsible for developing and leading marketing strategies that will advance Verve’s position in the market, specifically focusing on Verve Direct, the industry’s only end-to-end programmatic platform for location-based mobile advertising.

Haake brings more than 20 years of marketing communication experience in increasing valuation and exposure for data-driven programmatic media, paid retail search, and demand side platform companies. Most recently, Haake was VP of marketing at [x+1] (acquired by Rocket Fuel in August 2014), where he played an integral role in guiding the data management platform to successful exit and subsequent positioning of the newly merged company. Prior to that, Haake was VP of marketing at HookLogic, a retail search platform, and Turn, where he repositioned an ad network into an industry-leading demand side platform. Haake also held various executive marketing positions at Synaptic Digital, MediaMind (currently Sizmek), and RichFX.
[Read more…]

Jordan Rohan joins Verve’s Board of Directors

Well Known Internet Equity Analyst Brings His Deep Industry Insights to Verve

NEW YORK, Sept. 23, 2014 – Verve, the leader in location-based mobile advertising, announced today the appointment of Jordan Rohan to Verve’s board of directors. Rohan is based in New York and his position is effective immediately.

Rohan is well known for his work as a leading equity analyst focused on Internet business models, specifically in the digital advertising and e-commerce space, and is now also providing Internet strategy and finance expertise to help businesses grow. Rohan’s commentary in the tech stock world has been featured extensively on Bloomberg, CNBC and Forbes. He was also named one of the top 5 stock pickers by The Wall Street Journal in the “Internet and Computer Services” category.

[Read more…]

Verve partners with Gimbal to drive foot traffic, consumer in-store insights and mobile advertising ROI

NEW YORK, August 27, 2014 – Verve, the leader in location-based mobile advertising, and Gimbal, Inc., the leader in context aware and micro-proximity engagement, with the world’s largest deployment of dedicated Bluetooth Smart beacons, announced today a partnership to deliver marketers an unprecedented new combination of technology, analytics and advertising solutions to better drive foot traffic, purchases and stronger advertising ROI.

The partnership combines Gimbal’s leading proximity engagement platform including beacon technology and analytics capabilities with Verve’s powerful and precise location-based advertising and Purchase Path Analytics™ product.

[Read more…]