Ayuda Launches 4 Programmatic Marketplaces For DOOH

March 13, 2015 — MediaPost Ayuda Media Systems, an out-of-home (OOH) ad company that created a billboard management system for buying and selling outdoor ad inventory online, this week announced it has launched four private marketplaces for DOOH (digital out-of-home) media sellers.

In a statement, Andreas Soupilotis, founder and CEO of Ayuda, said the company is transitioning from a resource planning software firm to a supply-side platform (SSP) for the OOH ad industry.

[Read more…]

Verve Taps Ad Sales Veteran David Wade To Lead West Coast Expansion

Co-Founder of Popdust to Oversee Verve’s Growing Demand in US Western Markets

NEW YORK, NY – March 11, 2015 –  Verve, the leader in location-informed mobile advertising, today announced the appointment of David Wade to the newly created position of senior vice president of market development. In this role, Wade is responsible for growing the company’s west coast sales organization in addition to driving strategic partnerships and strengthening Verve’s customer base in the region.

Wade brings to Verve more than 15 years experience in national advertising sales and marketing strategy. A seasoned entrepreneur and fundraiser, Wade currently advises startups funded by the esteemed Y Combinator program and most recently founded Marvelous Advisors, a product development consultancy specializing in audience growth and distribution for technology and media companies. Prior to this, he served as co-founder and president of Popdust, a digital destination for pop music devotees, granting fans direct access to artists such as Katy Perry, One Direction and Justin Bieber through branded video, news and user-generated content.  Active in the digital media space since the early 2000s, Wade has held various advertising sales positions at prominent media companies, including the Sequoia Capital-backed music streaming service imeem, taking the organization from dollar one to a $17M business and leading the company’s post-acquisition period following its sale to MySpace in 2003. Wade launched his career in digital sales establishing and managing national advertising strategies of large-scale publishers including Conde Nast (Vanity Fair, Jane) and Dennis Publishing (Maxim, Stuff, Blender, The Week).

“David’s entrepreneurial prowess and expertise in growing multiple customer-centric sales organizations is precisely what we need to nurture Verve’s flourishing client base on the west coast,” said Verve CEO, Tom MacIssac.  “We’re seeing significant in-market demand in the region and I am confident in David’s ability to spearhead Verve’s burgeoning presence and deepen our partner coverage in this rapidly growing market.”

Wade joins Verve at a transformational time in the company’s decade-long history. Fueled by growth sustained in markets across the U.S., Verve’s west coast investment speaks to the company’s quarter-over-quarter revenue growth and portfolio of advanced audience segments and proximity targeting to drive notable foot traffic lift to physical retail locations.

“While location-informed advertising remains an unfamiliar concept to many, I strongly believe this is where the future of mobile advertising is headed,” said Wade.  “Verve’s unparalleled technology and first-party location data puts us ahead of the curve in terms of generating measurable foot traffic for advertisers and brands, and I look forward to providing new and existing customers with innovative and scalable location-centric solutions that separate them from the competition.”

Verve Broadens West Coast Operations

Verves-David-Wade-300x300

March 11, 2015 — Geomarketing The wider adoption of geomarketing practices by west coast companies in the entertainment and automotive businesses has spurred Verve Mobile to expand its Los Angeles operations. To lead the outreach, the location ad tech player has hired magazine sales exec turned tech entrepreneur David Wade.

Specifically, Wade is taking on the newly-created post of SVP of market development. In this role, he is charged with building up Verve’s west coast sales organization in addition to striking strategic partnerships and serving the company’s regional customer base.

The west coast focus comes as New York-based Verve has become a fuller location-based programmatic platform, shifting out of its mobile ad network origins. The company has been working on setting up a private marketplace that allows its publisher partners more control over pricing and inventory availability to advertisers looking to buy location-based ad space.

[Read more…]

Building On The Lessons Learned: Give Yourself A Head Start In Programmatic Mobile

February 27, 2015 — ADOTAS For years we’ve heard “this year is the year of mobile.” Premature as that was in 2012, it’s safe to say that marketers have quietly reached mass adoption. In a natural evolution, marketers and agencies have begun exploring how to leverage mobile data and technology programmatically to boost campaign efficiency and effectiveness. Yet, the biggest hurdle to flawless execution isn’t the complexity of the programmatic ecosystem; it’s an inability to apply the lessons learned from the more than five years of programmatic buying online.

[Read more…]

How Location Became The Tail Wagging The Future of Mobile Ad Creative

shutterstock_145264762

February 11, 2015 — Mobile Marketer Mobile is unique to other advertising channels. Its connection to real-world behavior makes an ad’s context, content and creative critical to its success.

According to eMarketer, time spent on mobile devices has grown by an impressive 529 percent since 2010, surpassing all forms of traditional media including television. It should come as no surprise that mobile ad spend is expected to surpass desktop for the first time this year.
 
We know that location-informed mobile campaigns yield powerful results. Campaigns that leverage location-based targeting outperform those that do not. 
 
In fact, mobile campaigns generate three times the amount of foot traffic and produce a 27 percent increase in sales on average, according to our data.
 
Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers. 
 
Here is a snapshot of what works best for advertisers on mobile. 

[Read more…]