Verve Wireless, Inc. (“Verve”) is committed to protecting consumer privacy and to clearly informing users about the collection and use of information.
If you use a particular Publisher’s mobile app or web site, that application or mobile website may independently collect information from you. For example, a Publisher’s use of Services may include text messages, in which case the Publisher will provide Verve with the applicable phone numbers. When using a particular application or mobile website, you should familiarize yourself with the given Publisher’s terms and conditions and privacy practices. Verve is not responsible for, and cannot control, a given Publisher’s privacy practices. In the event Verve is the publisher of a particular app or web site, Verve’s policy will apply.
In order to make advertising messages as relevant as possible to users, precise location data may be used for targeting ads and as input into location targeting segments based on high-level characteristics of locations. Location data is also used to aggregate impressions, clicks, and other interaction metrics to modeled household locations for the purposes of demonstrating marketing impact of advertiser campaigns. Location data that you provide to an app or web site may be provided to Verve to be used at that app or site or for ad serving or reporting when you use other apps or sites using our services.
You can opt-out of the use of precise data for location-based tracking by using the settings available on your mobile device. Ads will continue to be selected for you based on more general information, such as location that can be inferred from Internet Protocol (IP) addresses or other data.
From Services that utilize mobile applications: In addition to the advertising identifiers described above, Verve will collect information about the type of app you are using and details such as IP address, device type, carrier, and operating system. Verve utilizes this information to uniquely identify mobile devices to deliver targeted marketing messages to consumers. We believe that the presentation of relevant marketing messages assists in providing a more meaningful mobile web experience. For example, this technology enables Verve to limit the number of times a specific message is presented to a consumer (frequency capping), to support product category preferential marketing, and to deliver advertising based on your location.
We may permit Publishers and advertisers to use a software technology called pixels (a.k.a., web beacons), which are tiny graphics with a unique identifier, similar in function to cookies, used to report non-personal individual or aggregate information and help us better manage content on our Services. In addition, we may use pixels in our advertisements to let us know which ads have been viewed or to help tailor advertising.
Information from Third Parties
We may also get information about you from other sources. We may add this to information we obtain from your use of Services.
Advertising and Data Services and Your Choices
Verve uses Non-Personal Information as described above to help tailor which ads are displayed to you as you visit web sites or apps using our Services. Information that Verve collects as you visit a web site or app will be used to create an ad serving profile used to determine the ads displayed and to report about the effectiveness of that advertising. Personal Information you provide may be converted into non-personal information in order to link other available data about you, including linking the various devices you may use. To opt-out of the use of this information to tailor the ads you are shown, you can use the “Limit Ad Tracking” settings on your mobile device. You will continue to see ads, but they will not be selected based on your activity across unrelated web sites or apps. Verve does not currently change its practices with regard to Do Not Track settings, but offers the options described in this policy. Please see www.allaboutdnt.org for a further description of your options.
When we create categories to serve ads based on your activity across different web sites or apps, we restrict the use of categories that we deem sensitive based on local law or applicable industry codes.
We retain ad serving data that is linked to an individual user for as long as needed to support our business needs for ad-delivery, reporting and auditing and no longer that 18 months, after which such data is deleted or minimized by having unique user level identifiers removed.
YOUR PERSONAL INFORMATION MAY BE PROCESSED BY US IN THE COUNTRY WHERE IT WAS COLLECTED AS WELL AS OTHER COUNTRIES (INCLUDING THE UNITED STATES) WHERE LAWS REGARDING PROCESSING OF PERSONAL INFORMATION MAY BE LESS STRINGENT THAN THE LAWS IN YOUR COUNTRY. BY USING THE SERVICES AND PROVIDING ANY PERSONAL INFORMATION, YOU ARE CONSENTING TO THE TRANSFER OF DATA FROM YOUR COUNTRY TO A COUNTRY THAT HAS LESS STRINGENT LAWS, AND THE PROCESSING OF YOUR PERSONAL INFORMATION IN CONFORMANCE WITH THIS POLICY.
We may disclose Non-Personal Information to vendors, such as analytics companies and to other advertisers or ad networks.
Verve employs reasonable practices to restrict access to Personal Information to employees, contractors and agents who need to know the information in order to operate, develop or improve our Services and to service our customers. We take all reasonable steps to ensure that these parties comply with confidentiality obligations and do not use such information for any purpose other than providing such services to us.
Information collected at the Verve Corporate Web Site
How Personal Information is Controlled or Corrected
How Personal Information is Protected
We take reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include firewalls and encryption, internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems. You should take further precautions to protect personal data by safeguarding your user name and password and by limiting the use of shared computers. All Personal Information is stored on our secure servers in the United States of America.
Information Disclosed to Third Parties
Questions and Concerns:
If you have any questions or concerns about our privacy practices, you may contact us:
Verve Wireless, Inc.
5600 Avenida Encinas, Ste. 120
Carlsbad, CA 92008