Verve Wireless Platform Expands Footprint With Premier Local Publishers

Leading local media properties including NBC Owned Television Stations, Digital First Media, Hearst Newspapers and Hoak Media set to leverage Verve’s best-in-class mobile publishing and advertising platform

New York, NY – May 22, 2012 – Verve Wireless, Inc., the leading mobile publishing and advertising platform for local and national media, is expanding its base of leading media properties with the announcement that NBC Owned Television Stations, Digital First Media, Hearst Newspapers and Hoak Media have joined the Verve platform to better optimize and power their mobile publishing products by leveraging Verve’s leading mobile publishing and advertising solutions.

“The ability to provide robust content on the small screen is key to our continued audience and revenue growth,” said Arturo Duran, Chief Innovation Officer of Digital First Media, which jointly manages MediaNews Group and Journal Register Company. “The partnership with Verve allows Digital First Media to rapidly scale mobile sites across our national footprint; provides our readers with new access points for local news and information; and creates increased opportunities for our advertisers looking to increase their digital visibility.”

“The Verve platform offers market-leading advantages that enhance the mobile experience for both consumers as well as publishers and their advertiser clients. By creating mobile Web sites and apps that are compatible with every major operating system—iOs (iPhone & iPad), Android and WindowsPhone7—Verve is poised to execute on its mission of optimizing user engagement with mobile content.”

For publishers, the Verve platform offers top-of-the-market solutions that focus on maximizing control of its mobile advertising sales efforts through more refined and impactful targeting and optimization of branded impressions. This includes access to Verve’s state-of-the-art mobile Ad Manager that gives publishers the power to independently control their advertising business through a custom interface. In addition, advanced location targeting and training tools for local sales teams will drive market expansion and access to incremental national advertising dollars via the Verve Ad Network, which currently reaches 94 million total unique users, with exclusive access to more than 35 million.

“This is a great opportunity,” states Chris Nicotra; “It is no secret that mobile is quickly becoming one of the most important mediums of our time, and Verve has already distinguished themselves as a major innovator in this space. They have exceptional technology and product teams, and I look forward to helping them create additional value and innovation for the industry.”

About Verve Wireless
Verve helps hundreds of local and national advertisers reach a valuable, premium audience where they live, work and play. Over 3,500 publishers use the Verve platform to manage their mobile advertising businesses. Verve has offices in San Diego, CA, Washington D.C., Chicago, IL, Atlanta, GA, San Francisco, CA and New York, NY. For more information, visit www.vervewireless.com.

About Digital First Media
Digital First Media is headquartered in New York City and jointly manages MediaNews Group and Journal Register Company. Digital First Media reaches 57 million Americans each month through more than 800 multi-platform products across 18 states.

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Media Contact:
Greg Hallinan
Verve Wireless
760-479-0055 ex 312

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