First mobile hyper-local reach extension program for local publishers
New York, NY – July 16, 2012 – Verve Wireless, Inc., the leading mobile advertising platform for location-centric solutions, today announced the broad rollout of their reach extension program — Verve Local Marketplace™.
The new capabilities are seamlessly built into Verve’s advertising campaign management system, Verve Ad Manager™, and allows local media brands to expand their consumer reach within their respective markets on some of today’s top mobile destinations. Publishers using Verve’s proprietary Ad Manager system can now place their locally sold mobile ad campaigns on national sites such as The Associated Press, Weatherbug, Buzz Media, Glam Media, IMDB, SB Nation, and hundreds more entertainment, news, sports and music sites within their local market area.
Additionally, national media brands gain access to the highly valuable locally sourced advertisers by extension of Verve’s publishing partners’ sales teams. These leading in-market advertisers pay a significant premium over less targeted national campaigns, thereby helping national media properties generate more revenue per mobile visit.
“This is a unique offering because it gives local sales teams the opportunity to sell more premium inventory in their own market and capture new advertisers,” said Tom Kenney, Verve’s President. “Verve Local Marketplace ultimately enables the local sales force to earn more money in their territories because of the unprecedented access to high-quality, national properties without sales channel conflict.”
After initially rolling out Verve Local Marketplace in private beta, participants immediately realized a positive impact on their business.
“The Verve Local Marketplace was a timely and vital sales solution for one of our big automotive advertisers,” said John Jenks, Online Ad Operations for Stephens Media. “With our mobile sales already near capacity, we risked having to turn away a new campaign, but with the Verve Local Marketplace we were able to satisfy the advertiser’s needs and our own bottom line. Even better, it was just as easy to order as our previous Las Vegas Review Journal campaigns on Verve’s Ad Manager system.”
The Verve Local Marketplace is an exclusive offering for national and local partners utilizing Verve’s platform.
About Verve Wireless
With its market-leading location-centric advertising platform, Verve helps thousands of national and local advertisers reach a valuable, premium audience where they live, work and play. Over 3,500 publishers use the Verve platform to manage their mobile Web sites, applications and advertising businesses. Verve has offices in New York, NY, Washington D.C. and San Diego, CA. For more information, visit www.vervewireless.com.
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