Nicotra assumes newly created role to further expand Verve’s mobile advertising platform
San Diego, CA and Washington, D.C. – April 10, 2012 – Verve Wireless, Inc., a leading U.S. mobile advertising company specializing in location centric solutions, is pleased to announce the addition of Chris Nicotra, former Chief Technology Officer of digital analytics leader comScore, Inc. (NASDAQ: SCOR) as Verve’s new Executive Vice President of Product and Technology.
In this newly created role, Chris will report directly to Chief Executive Officer, Tom MacIsaac, and oversee Verve’s product innovation and technology functions. Chris will be responsible for leading the next generation of Verve’s advertising technology platform that provides unique mobile solutions for thousands of national, local and hyper-local publishers, as well as the national and local advertisers looking to reach Verve’s network audience.
“We are extremely pleased to welcome Chris to the team,” said Tom MacIsaac, Verve CEO. “Chris brings an incredible level of experience and depth to our product and engineering teams, and having worked together previously, I know he will drive our industry leading platform to new levels of innovation.”
As one of the more knowledgeable digital technology executives, Chris brings a wealth of experience having developed scalable advertising technology architectures for AOL Advertising at AOL, Advertising.com and most recently comScore.
“This is a great opportunity,” states Chris Nicotra; “It is no secret that mobile is quickly becoming one of the most important mediums of our time, and Verve has already distinguished themselves as a major innovator in this space. They have exceptional technology and product teams, and I look forward to helping them create additional value and innovation for the industry.”
About Verve Wireless
Verve helps hundreds of local and national advertisers reach a valuable, premium audience where they live, work and play. Over 3,000 publishers use the Verve platform to manage their mobile advertising businesses. Verve has offices in San Diego, CA, Washington D.C., Chicago, IL, Atlanta, GA, San Francisco, CA and New York, NY. For more information, visit www.vervewireless.com.
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