April 21, 2015 – Ad Age Digital industry vet Nada Stirratt, most recently chief revenue officer and exec VP and Acxiom, has landed in a CEO role. Ms. Stirratt will serve as CEO of Verve Mobile, a location-based mobile ad firm. She was with Acxiom for around three years following jobs with MySpace, MTV andAOL.
The Wall Street Journal reported:
“Verve has raised $36 million to date, and the 10-year-old company boasts partnerships with over 2,000 media partners. According to Ms. Stirratt, Verve helps companies such as Hearst, Gannett, 21st Century Fox…and NBC Universal deliver highly targeted local ads via their mobile sites and apps by marrying mobile device data with advertisers’ own data and data from individual publishers.”
Acxiom often helps clients link their proprietary customer data to mobile device and online data for ad targeting, so it’s no surprise Ms. Stirratt sees the value in Verve’s business.