The growth of mobile has snowballed to the point where mobile media has surpassed online traffic, making up 70% of all digital traffic in the U.S. In that time, the smartphone has become ubiquitous and the creative executions more sophisticated and compelling to consumers.
One of the most exciting developments is leveraging location data to inform audience targeting and segmentation. Smart advertisers are now looking to leverage a consumer’s location to tailor ad served to them in the midst of his path to purchase. The below infographic – now live on CMO.com – is a summary of the best performing mobile ad creative (from the past year), showcasing the techniques that best utilize location data to boost engagement and campaign performance.