May 1, 2015 — Street Fight Mag In the past two years, mobile ad tech has gone from an immature testing ground to a battlefield with billions of dollars at stake. In this struggle, location data has emerged as one of the most sought after assets in the mobile media mix, fueling the growth of a handful of local-centric mobile marketing startups.
One of the earliest players, Verve Mobile, has reached a turning point in its own evolution. The company parted ways with longtime CEO Tom MacIsaac in April, introducing former Acxiom CRO Nada Stirratt as the new chief executive. Stirratt faces an advertising industry in the throes of a deep transition to programmatic buying, even though mobile media is substantially farther along than its desktop counterpart.
Street Fight caught up with Stirratt to talk about the company’s vision for the future of the industry.