Verve partners with Gimbal to drive foot traffic, consumer in-store insights and mobile advertising ROI

NEW YORK, August 27, 2014 – Verve, the leader in location-based mobile advertising, and Gimbal, Inc., the leader in context aware and micro-proximity engagement, with the world’s largest deployment of dedicated Bluetooth Smart beacons, announced today a partnership to deliver marketers an unprecedented new combination of technology, analytics and advertising solutions to better drive foot traffic, purchases and stronger advertising ROI.

The partnership combines Gimbal’s leading proximity engagement platform including beacon technology and analytics capabilities with Verve’s powerful and precise location-based advertising and Purchase Path Analytics™ product.

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Verve Unveils Verve Direct, The First Programmatic Direct Platform For Location-Based Mobile Advertising

Verve Direct Enables Partners, Advertisers and Agencies to Buy Location-Targeted Mobile Advertising Campaigns via a Programmatic Direct Interface

NEW YORK, August 4, 2014 /PRWeb — Verve Mobile, the leader in location-based mobile advertising, today announced “Verve Direct,” the first programmatic direct platform for location-based advertising, enabling partners, advertisers and agencies to buy location-targeted mobile advertising campaigns via a programmatic direct interface.

“Verve has always been a pioneer in location-based mobile advertising, and now we’re taking it to the next level by breaking new ground with the Verve Direct programmatic platform,” said Tom MacIsaac, CEO of Verve. “Now partners and advertisers can access Verve’s proprietary mobile Proximity Targeting and Consumer Audience Segments on an automated basis through a robust SaaS platform.”

In the short time Verve Direct has been available in beta, several partners, advertisers and agencies have leveraged the platform with great results.

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Verve Unveils Local Merchant Offers Platform White Label Platform Brings At-Scale Location Based Mobile Advertising to SMBs

NEW YORK, May 28, 2014 /PRWeb/ — Verve, the leader in location-based mobile advertising, today announced its Verve Local Merchant Offers (VLMO) platform, the first-ever white label platform built to power real-time location-based mobile offers for SMBs. Deployed through channel partners who access Verve’s programmatic VLMO API, the platform provides a turn-key solution with real-time location-based targeting and a dynamic rich-media creative service that includes offer creation and management, as well as access to broad-reach, high-quality, contextually-relevant mobile inventory.

“The data science and ad technologies that power cutting-edge mobile location-based advertising have, to date, been so complex that it’s been difficult to encapsulate them in programmatic direct products. For the last several quarters, Verve has been actively working on this problem, and today we are unveiling the first of those offerings – Verve Local Merchant Offers,” said Tom MacIsaac, CEO of Verve. “This is the first-ever ‘location-as-a-service’ programmatic advertising offering. A partner can hit our programmatic API and get full-fledged location targeting, custom dynamic creative (from the integrated programmatic creative service) and delivery into premium inventory with verified location data.”

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Verve’s “State of the Auto Market” Report Highlights the Growth and Effectiveness Across All Tiers and Objectives for Location-Based Mobile Advertising Programs

Location-Based Mobile Advertising Surges with Tier 1 Auto Marketers – Grows from 5% to 22% of All Campaigns

Geo-Conquesting Proves Highly Effective for Auto Marketers, Resulting in a Significant Increase in Verifiable Foot Traffic
Custom Audience Targeting Using Location And Audience Data Combined Provide Even Higher Engagement Than Geo-Fencing Alone

New York, NY, May, 13, 2013 – Verve, the leader in location-based mobile advertising, today published its “State of the Market: Deep Dive on Auto” report. The report highlights the rapid growth, diversity and effectiveness of location-based mobile advertising campaigns across all auto marketing tiers and objectives – tiers include National (1), Regional Dealer Groups (2) and Local Dealers (3).

As the fourth report in Verve’s “State of the Market” series, the “State of the Auto Market” delves into trends from 125 location-based auto marketing campaigns that ran across Verve’s platform. It highlights an increased use of location-powered targeting tactics: a mainstay for Tier 2 marketers. Noteworthy is the fact that that Tier 1 advertisers have also embraced location advertising with the amount of Tier 1 campaigns at 22% of all location-based auto campaigns leveraging such tactic in 2014 to date, versus only 5% YAG.

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Verve Mobile and RetailNext Partner to Harness Combined Power of Mobile Location Targeting and In-Store Technology

NEW YORK, NY, April 7, 2014 — Verve Mobile, the leader in location-based mobile advertising, and RetailNext, the in-store analytics market leader, today announced a partnership to bring the combined power of location-based advertising and the most comprehensive in-store analytics to brick-and-mortar retail customers.

“Retailers are rapidly adopting location-targeted mobile advertising to drive consumers into stores. They love having the ability to reach consumers on their mobile devices, when they are out and about in the real world, closer to the buying decision than ever before” said Tom MacIsaac, CEO of Verve Mobile. “But they also want to see the complete picture. They want to understand how mobile advertising affects in-store behavior.”

Now with the combined capabilities of Verve and RetailNext, retailers using the technologies can leverage a full range of tools that enhance their ability to see how location-targeted mobile advertising is correlated to driving foot traffic and sales.
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