With its new self-serve ad program aimed at SMBs, Verve is evolving from its mobile ad network roots. A conversation with CEO Nada Stirratt and CMO Julie Bernard.
February 11, 2016 – GeoMarketing It’s 80 degrees in Carlsbad, where the executive team from Verve is meeting to chart the year’s path, following the full launch of its self-serve ad offering this week.
The New York company is working to be seen a more developed mobile programmatic player. CEO Nada Stirratt and CMO Julie Bernard spoke to GeoMarketing about the new client area for Verve and how all of it has reflected the updating of its identity since the last half of 2015.