Programmatic and Digital Advertising Veteran Oversees Marketing Strategies with Focus on Driving Company Growth and Vision
NEW YORK, Oct.21, 2014 — Verve, the leader in location-based mobile advertising, announced today the appointment of John Haake as its chief marketing officer. Haake is responsible for developing and leading marketing strategies that will advance Verve’s position in the market, specifically focusing on Verve Direct, the industry’s only end-to-end programmatic platform for location-based mobile advertising.
Haake brings more than 20 years of marketing communication experience in increasing valuation and exposure for data-driven programmatic media, paid retail search, and demand side platform companies. Most recently, Haake was VP of marketing at [x+1] (acquired by Rocket Fuel in August 2014), where he played an integral role in guiding the data management platform to successful exit and subsequent positioning of the newly merged company. Prior to that, Haake was VP of marketing at HookLogic, a retail search platform, and Turn, where he repositioned an ad network into an industry-leading demand side platform. Haake also held various executive marketing positions at Synaptic Digital, MediaMind (currently Sizmek), and RichFX.