Verve’s Q1 Local Mobile Index(tm) Released

We just released our quarterly Local Mobile Index report that highlights some key insights on local mobile advertising across the Verve Network.

Some key findings include:

  • Automotive was the top category with 28% of local mobile ad spends
  • St. Louis was the leading emerging metro area for local campaigns
  • Wednesday is the biggest day for local content consumption on mobile
  • Local display ads on Android platforms performed 52% better than on Apple’s iPhone®

The Verve Local Mobile Index (LMI) is a quarterly report showing the latest trends and insights in local mobile advertising. Derived from data collected on the Verve Network during Q1 2011, the report pulls from the more than 60 million active local mobile users consuming more than 1 billion pages of mobile content, along with analysis of over 3,900 local campaigns placed during the reporting period. Data is a combination of Omniture, comScore, and Verve reporting.

Download the complete report (



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