The Holy Grail of Advertising

In his address at this year’s Mobile World Congress, WPP Chairman Sir Martin Sorrell said that location-based targeting to a mobile device is the ‘holy grail’ of advertising.  He was close.  The true holy grail of advertising is location-based targeting in contextually relevant content.  Location targeting is great and with the ubiquitous, personal, location-aware, mobile device of today it is now a reality.  But it is not the whole story.  To brand advertisers, context should, and will continue, to matter.  That’s why we’ve built the largest publisher network of high-quality local media companies – the only national footprint of local media.  At Verve, we make location-based advertising contextually relevant.

Tom MacIsaac
CEO Verve Wireless, Inc.

 

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