In his address at this year’s Mobile World Congress, WPP Chairman Sir Martin Sorrell said that location-based targeting to a mobile device is the ‘holy grail’ of advertising. He was close. The true holy grail of advertising is location-based targeting in contextually relevant content. Location targeting is great and with the ubiquitous, personal, location-aware, mobile device of today it is now a reality. But it is not the whole story. To brand advertisers, context should, and will continue, to matter. That’s why we’ve built the largest publisher network of high-quality local media companies – the only national footprint of local media. At Verve, we make location-based advertising contextually relevant.
CEO Verve Wireless, Inc.