Verve’s Next Webinar | Driving Foot Traffic for CPGs

Register today for our upcoming webinar to learn how location-powered mobile advertising is particularly successful in driving foot traffic to retailers. 

We’ll address the following key topics:

  • How geo-aware mobile technologies are shaping the future of mobile advertising and paving the way for more dynamic creative formats.
  • How device-level purchase data can increase ROI.
  • How location-powered mobile campaigns produce unparalleled data and insight on purchase-level transactions and store-specific foot traffic.   

Space is limited, so please reserve your spot today for Wednesday, February 4 at 1:30pm ET

The Future Of Dynamic Mobile Ads [Infographic]

The growth of mobile has snowballed to the point where mobile media has surpassed online traffic, making up 70% of all digital traffic in the U.S. In that time, the smartphone has become ubiquitous and the creative executions more sophisticated and compelling to consumers.

One of the most exciting developments is leveraging location data to inform audience targeting and segmentation. Smart advertisers are now looking to leverage a consumer’s location to tailor ad served to them in the midst of his path to purchase. The below infographic – now live on CMO.com – is a summary of the best performing mobile ad creative (from the past year), showcasing the techniques that best utilize location data to boost engagement and campaign performance.

NextGen_Creative_Infographic_Updated

 

CPG Brands Drive Sales With Location-Powered Mobile Ads [Infographic]

CPG is the fastest-growing category in location-powered advertising—the third largest location-powered advertising vertical — and is on track to continue its heavy spending in 2015. Location-aware mobile advertising is a proven driver of measurable foot traffic to retail. It works best by blending first- and third-party data, location-informed audience targeting, and precise proximity targeting, to ensure CPG brand messages are served in and around a shopper’s real world path to purchase.

 

CPG_verve_Infographic