NEW YORK – April 27, 2015 – Following the recent appointment of chief executive officer Nada Stirratt, Verve Mobile, the leader in location-based mobile advertising, today announced the appointment of Brad Herman to the newly created role of chief business development officer, effective immediately. In this key leadership role, Herman will report directly to Stirratt and will be responsible for Verve’s go-to-market strategy and accelerating strategic partnerships and business development.
Herman joins Verve from online video advertising platform Videology. As the company’s chief media officer, Herman was responsible for all media operations, corporate development, product strategy, sales and publisher relations. He was instrumental in building the company’s demand platform and in forging a number of strategic partnerships with prominent media partners including Google and Sony.
“The complexity of serving location-based advertising on mobile devices for marketers of all levels requires continual innovation across many different constituencies,” said Nada Stirratt, chief executive officer, Verve Mobile. “Brad Herman is a proven talent in developing product partnerships and driving unique service relationships to accelerate revenue growth. Having Brad join me to focus on these efforts is a true honor and I’m extremely confident that he will quickly have a positive impact on Verve’s business.”
Prior to Videology, Herman worked for Stirratt at MTV Networks, where he was senior vice president of digital operations. Here he oversaw digital sales and campaign operations, strategy, yield optimization, business intelligence and product development. Herman was also responsible for streamlining MTV’s ad serving system and played a critical role in negotiating a $500 million partnership between Viacom and Microsoft, granting the latter the exclusive right to market Viacom’s unsold advertising inventory.
“Today, the opportunity for location-based advertising is significant and global and the seamless integration of product and corporate strategy is critical,” said Herman. “I am excited to join Verve and help accelerate the investments of such an innovative company.”
Herman holds a B.A. in economics from Duke University and is a graduate of the University of Virginia School of Law. His rich legal expertise has generated over $3 billion across a wide variety of transactional, financial and security matters. As the senior director of corporate development at Advertising.com Herman was recruited by the CEO to drive the company’s liquidity strategy and ultimately led the platform’s IPO process that culminated in a $435 million sale to AOL.
He will be based in Verve’s Washington, D.C. office.