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Verve Research

Every quarter Verve conducts a new research study in a category of interest. Our goal is to gain deeper insights about mobile user behavior and use those learnings to shape strategic mobile solutions for our advertising partners. All surveys are conducted across the Verve Platform of 3,500+ mobile publishers during a 30-day period.


Verve State of the Market: Deep Dive on Auto Report

Verve, the leader in location-based mobile advertising, today published its “State of the Market: Deep Dive on Auto” report. The report highlights the rapid growth, diversity and effectiveness of location-based mobile advertising campaigns across all auto marketing tiers and objectives – tiers include National (1), Regional Dealer Groups (2) and Local Dealers (3).

As the fourth report in Verve’s “State of the Market” series, the “State of the Auto Market” delves into trends from 125 location-based auto marketing campaigns that ran across Verve’s platform. It highlights an increased use of location-powered targeting tactics: a mainstay for Tier 2 marketers. Noteworthy is the fact that that Tier 1 advertisers have also embraced location advertising with the amount of Tier 1 campaigns at 22% of all location-based auto campaigns leveraging such tactic in 2014 to date, versus only 5% YAG.

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Verve State of the Retail Market: Location Powered Mobile Advertising Report

The new report is the third in Verve’s series of State of the Market studies, and goes into great detail on how location-based mobile advertising is driving consumers that last mile into brick-and-mortar stores and reveals why quality location data from smartphones are heavily influencing consumers’ path to purchase thus transforming the way retailers communicate with shoppers. Specifically, across all retail campaigns, quality of location data drives performance by as much as 4-to-1. The findings in this report are based on data from more than 1,500 mobile advertising campaigns delivered by the Verve Mobile platform in the retail category.

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Verve State of the Market: Location Powered Mobile Advertising Report – The Impact on the Quick Service and Casual Dining Category

This report features findings from Verve’s research of 100 mobile campaigns in the QSR and casual dining category. Click to read how location targeted campaigns have 2X better performance over non-location targeted campaigns, plus many more insights!



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Verve Place Insights Audience Targeting White Paper

Learn more about Verve’s offering, Place InsightsTM the first mobile place-based audience targeting solution purpose-built to help brands reach their optimal audiences based on the characteristics of a user’s location.



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Verve Location Powered Mobile Advertising Report: 2012 Annual Review

This new report features insights from our analysis of 2,500+ campaigns delivered on the Verve mobile platform during 2012.

Key findings of Verve’s inaugural Location Powered Mobile Advertising Report include:

  • The primary location targeting strategies being deployed by premium brands
  • Location targeting provides 2x lift on CTR performance versus other mobile targeting strategies
  • Retail and restaurant led categories leveraging location targeting
  • Premium inventory performs up to 3x better than exchange-based inventory on location targeted campaigns
  • Location targeting case studies and best practices

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Verve Financial Survey Results

The focus of this Verve study was exploring users’ adoption of mobile banking and various services offered by their financial institutions.

 

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Verve QSR Study Results

In this latest study, Verve surveyed smartphone and tablet users to discover how their mobile devices affect their decisions on where to dine and what to eat.


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Verve Travel Study Results

Verve surveyed mobile users to learn how smartphones and tablets affect their travel planning process.


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Verve Auto Study Results

This Verve study focused on measuring consumer attitudes and preferences towards using their smartphone and/or tablet during the automotive purchase consideration process.


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Verve Retail Study Results

Learn why mobile devices are a critical component in the retail experience in this insightful study about mobile shopping.


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