About us



Tom MacIsaac


Tom brings nearly two decades of digital media and advertising experience to Verve. Prior to joining Verve, Tom was the CEO of ExtendMedia, the leading iP video software company serving customers including AT&T, Verizon, Disney and Paramount. Extend was acquired by Cisco Systems (NASDAQ: CSCO) in 2010. Previously, Tom served as CEO of Lightningcast, a pioneer in online video advertising, where he led the development of the first advertising technology platform specifically designed for monetizing broadband video and launched the first online video ad network. After AOL (NYSE: AOL) acquired Lightningcast in 2006, Tom served as SVP Strategy overseeing strategy, strategic planning and corporate and business development for AOL’s market-leading advertising business, Advertising.com. Prior to Lightningcast, Tom founded and served as CEO of Backwire, an online and mobile messaging company that was acquired by Leap Wireless (NASDAQ: LEAP) in 2001. Prior to his career in digital media, Tom was a corporate lawyer with the global law firm Dechert.

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Tom Kenney


Tom’s mobile industry experience dates back to 1994 as an early employee at a start-up mobile carrier GO! Communications, a spin-out from MCI. Prior to Verve, he was a venture capitalist with Blue Run Ventures, formerly Nokia Venture Partners, for over six years. While at BRV, Tom was a contributing principal on many investments, including PayPal (sold to eBay), eVoice (sold to AOL), MongoMusic (sold to Microsoft), and Lightningcast (sold to AOL). Prior to Blue Run Ventures, Tom spent several years working in Nokia Corporation’s Mergers and Acquisition Group.

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Chris Nicotra

EVP Product & Technology, CTO

Chris is one of the most respected leaders in advertising technology. He joins Verve with an extensive background in applying software technology to solve business problems in a wide variety of vertical areas. His experience in managing all aspects of a technology driven business has contributed to his recent success as CTO of digital analytics leader, comScore, Inc. Prior to his role at comScore, Chris developed scalable advertising technology architectures for AOL Advertising at AOL and Advertising.com. Chris also served as SVP of Agility Products at Anystream, Inc. and was VP of Integrated Services at HighSpeed America. He started his career as Director of Products for Robbins-Gioia, LLC and then transitioned into a sixteen year tenure at Vivigy where he became President.

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James Smith


As CRO at Verve, James is responsible for leading all sales and marketing functions at this leading “location-focused” advertising platform. Previous to Verve James was CRO at Flixster, the leading mobile movies app and Rotten Tomatoes web brand, which was acquired by Warner Bros. during James’ tenure. For three years previous to that James was CRO of The Huffington Post, leading sales and business development there. BSU (“Before Start Ups”) James had various executive sales and business development roles at AOL and Sony Entertainment. James started his sales career at Rolling Stone magazine, mostly to show his name on the masthead to friends and family, and the career stuck. His prior (non)career was drumming in pop bands with bad hair styles and predictable commercial failure.


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Aimee Irwin

SVP Business Development and Publisher Network

Aimee brings more than fifteen years of strategy, business development and marketing experience in digital media and advertising. Most recently, Aimee served as VP of Strategy and Corporate Development at AOL, where she was responsible for strategic planning, mergers and acquisition, and strategic partnerships for AOL’s advertising and ad network businesses. Prior to AOL, Aimee held executive positions at several successful Internet and mobile companies including: Lightningcast, an Internet video advertising company now part of AOL, Leap Wireless, the seventh largest U.S. wireless carrier and Backwire, an Internet and mobile marketing company acquired by Leap in 2001.

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Brian Crook

SVP Technology

Brian joins Verve from Aerify Media, a New York based mobile Demand Side Platform (DSP) where he was President and CTO. Brian began his career developing scalable online ad-serving and content delivery systems for Starwave, an early web company acquired by Disney, as well as the Atlas ad-server while at aQuantive (sold to Microsoft). Later, Brian joined Vulcan Inc, where he contributed to the development of life sciences, home media, and scalable data processing initiatives. In 2004, Brian joined Cerebra (sold to webMethods) as VP Engineering where he was responsible for product development of the company’s semantic Metadata and Business Intelligence solutions. Subsequently, Brian was VP Product Development and GM for the San Diego R&D office for webMethods (sold to Software AG), where he worked on the company¹s flagship Enterprise Business Optimization product line.

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John Fitzgerald


John has worked with growth stage technology companies for over fifteen years, most recently focusing on digital media and advertising. Prior to joining Verve, John was CFO of Brickfish, a social media advertising platform specializing in engagement based interactions between brands and consumers. Previously, John held the senior finance role at Veoh Networks, a venture-backed leading Internet television provider where he was part of a management team that grew unique monthly visitors from several hundred thousand to over 30 million in less than two years, making Veoh a top 30 Web site in the U.S. Prior to his role at Veoh, John worked for BakBone Software, Inc., a public company in both the United States and Canada, as CFO managing the raising of capital, acquisitions and divestures, investor relations, operations and strategic planning functions. John began his career with Arthur Anderson, LLP and has held various consulting positions for start-up and emerging stage companies in the high-tech arena.

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