Former Huffington Post/Flixster CRO to lead all sales and marketing functions and Verve expands national sales team with additions in NY, LA and Boston
New York, NY, May 8, 2013 – Verve Mobile, the leader in location powered mobile advertising, today announced that James Smith has joined the company as Chief Revenue Officer and will oversee all sales and marketing functions including advertising sales, sales planning and account management, creative services and marketing and communications. James is based in Verve’s New York office.
James joins Verve from Warner Bros. Entertainment, where he was Chief Revenue Officer for its leading digital consumer properties Flixster and Rotten Tomatoes. Prior to joining Flixster, James was Chief Revenue Officer at the Huffington Post. At both The Huffington Post and Flixster, prior to its acquisition by Warner Bros., James built the sales and sales support functions from scratch and was responsible for building and scaling advertising revenue through his deep relationships on Madison Avenue.