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80 Percent of Consumers Say Mobile Banking is Important

Verve Mobile study demonstrates that consumer confidence in financial services offered through mobile devices has increased

New York, NY – November 1, 2012 – Verve Mobile, a leading U.S. mobile advertising company specializing in location-powered solutions, announced today the results of a study conducted across 3,500 mobile publishers that use the Verve advertising platform. The study reinforces that consumers are not only comfortable and willing to use their mobile devices for banking activities; but that they expect more, easy-to-use mobile options from their financial institutions.

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Verve Wireless launches Verve Local Marketplace™

First mobile hyper-local reach extension program for local publishers

New York, NY – July 16, 2012 – Verve Wireless, Inc., the leading mobile advertising platform for location-centric solutions, today announced the broad rollout of their reach extension program — Verve Local Marketplace™.

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Verve Wireless Selected By AlwaysOn as OnMobile Top 100 Winner

Recognized for creating new opportunities in mobile advertising

New York, NY – May 30, 2012 – Verve Wireless, Inc., the leading mobile publishing and advertising platform for local and national media, today announced that it has been chosen by AlwaysOn as one of the OnMobile Top 100 winners. Inclusion in the OnMobile 100 signifies leadership among its peers and cites game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Verve was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

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Verve Wireless Platform Expands Footprint With Premier Local Publishers

Leading local media properties including NBC Owned Television Stations, Digital First Media, Hearst Newspapers and Hoak Media set to leverage Verve’s best-in-class mobile publishing and advertising platform

New York, NY – May 22, 2012 – Verve Wireless, Inc., the leading mobile publishing and advertising platform for local and national media, is expanding its base of leading media properties with the announcement that NBC Owned Television Stations, Digital First Media, Hearst Newspapers and Hoak Media have joined the Verve platform to better optimize and power their mobile publishing products by leveraging Verve’s leading mobile publishing and advertising solutions.

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Verve Wireless launches new WordPress plug-in for mobile web

The free, open-source plug-in allows WordPress Web site owners the opportunity to mobilize and monetize their sites

New York, NY – April 25, 2012 – Verve Wireless, Inc., the leading mobile advertising and publishing platform, announced today the release of a new WordPress plug-in that enables anyone running a WordPress Web site the ability to easily create a mobile-friendly version of the site. Verve now brings its experience running mobile Web sites, applications and advertising for many of the leading content publishers in the US to the WordPress community.

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Former comScore Chief Technology Officer Chris Nicotra joins Verve Wireless

Nicotra assumes newly created role to further expand Verve’s mobile advertising platform

San Diego, CA and Washington, D.C. – April 10, 2012 – Verve Wireless, Inc., a leading U.S. mobile advertising company specializing in location centric solutions, is pleased to announce the addition of Chris Nicotra, former Chief Technology Officer of digital analytics leader comScore, Inc. (NASDAQ: SCOR) as Verve’s new Executive Vice President of Product and Technology.

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Verve Wireless Announces Advisory Board

A Board of Advisors consisting of five visionary leaders

San Diego, CA and Washington DC – April 7, 2011 - Verve Wireless, Inc. the leading mobile advertising platform for local media, announced today that it has formed a Board of Advisors consisting of five visionary leaders in digital media and advertising:

  • Sarah Fay, former CEO Aegis Media NA
  • Scott Ferber, CEO TidalTV and co-founder Advertising.com
  • Tim Hanlon, CEO Mediabrands Velociter
  • Martin Puris, CEO Engine USA, co-founder Ammirati & Puris
  • David Rosenblatt, former CEO Doubleclick

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RadioShack leverages Verve’s dynamic mobile ad units to drive in-store traffic

Mobile campaigns key to meeting strategic objectives

New York, NY – March 21, 2012 – Verve Wireless, Inc., a leading U.S. mobile advertising company specializing in location centric solutions, recently ran back-to-back mobile campaigns for leading electronics retailer RadioShack that showcased the evolution of targeted mobile advertising, and the application towards driving offline/ brick n’ mortar retail sales.

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75 Percent of Consumers Use a Mobile Device in the Retail Buying Process

Verve Wireless Study demonstrates that consumer shopping behavior has embraced mobile devices

New York, NY – December 8, 2011 – Verve Wireless, Inc., a leading U.S. mobile advertising company, announced today the results of a study conducted across the 1,300 mobile publishers that use the Verve advertising platform. The study reinforces that consumers and their smartphones are inseparable when it comes to shopping. The survey was conducted over an eight-week period across the Verve Network.

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Verve Wireless Expands National Sales Team in New York, Chicago and Los Angeles with Key Hires From Greystripe, Jumptap, Cox

New Executives Bring Over 15 Years of Mobile Sales Experience to Verve

Verve Opens New York Office in Times Square

San Diego, CA and Washington DC – Sept 14, 2011 - Verve Wireless, Inc., the leading mobile advertising platform for national and local media, announced today that it has hired several experienced mobile sales executives, significantly expanding its national sales team. Several of the new hires were previously with Greystripe, which was recently purchased by ValueClick, including Linda Gluszak, Regional VP, who leads the eastern region out of Verve’s NYC office, and Beau Davis, VP of Midwest, who manages Verve’s Chicago-based sales team. Trent Throckmorton, previously with Jumptap, leads Verve’s national sales efforts on the west coast as Regional VP and is based in Los Angeles.

“We are fortunate to bring such an accomplished team of sales executives into our company, let alone a group with this level of mobile sales experience,” said Tom MacIsaac, CEO of Verve. “Collectively, they have been on the leading edge of providing mobile solutions to national advertisers, and their interest in joining Verve demonstrates what a unique position we occupy in today’s mobile advertising market.”

Linda Gluszak, Regional Vice President of Eastern Sales, started her career in traditional media before heading to digital in 1998 at Discovery Communication. Linda has been at the forefront of mobile advertising since its inception, helping lead the mobile advertising efforts at Enpocket, Nokia and Greystripe. Additionally, Linda serves as co-chair of the Women in Wireless careers committee.

Beau Davis, Regional Vice President of Central Sales, was previously at Greystripe, where he consistently doubled sales year over year, working with such leading brands as Wrigley, Kraft Foods, Walgreens, General Motors and Hewlett-Packard. Starting his career at Starcom Mediavest, Beau then moved over as one of the original three members of Publicis Groupe’s award-winning Phonevalley USA, named OMMA magazine’s Mobile Agency of the Year in 2009.

Trent Throckmorton, Regional Vice President of Western Sales, joins Verve from Jumptap, where he managed key relationships with leading interactive agencies and brands on the west coast, including Interpublic Group’s Initiative, Toyota, Sony Studios and Paramount. Prior to Jumptap, Trent was at CBS Interactive, where he was responsible for developing key advertising partnership deals for CBSsports.com and NCAA.com.

Kelly Kandra Stack, Midwest Regional Director, joins Verve from Greystripe and Undertone.

Brian Rosenberg, East Coast Regional Director, joins Verve from Cox Digital and AOL.

Verve announced the opening of its New York City office on Broadway. Conveniently located just south of Times Square at 1450 Broadway, the new office on the 41st floor will serve as the hub for the east coast region’s advertising sales team.

The announcement of these additions comes on the heels of the hiring of Dan Hodges as Chief Revenue Officer, and former Advertising.com executive Aimee Irwin, who joined as SVP Business Development and Publisher Network.



About Verve Wireless

Verve monetizes local mobile media. Our solutions help local media companies monetize their mobile inventory and enable advertisers to reach a valuable, premium audience where they live, work and play. Over 1000 local publishers use the Verve platform to manage their mobile advertising businesses and help make their sales teams more effective. In addition, we bring incremental revenue to our publishers through our relationships with national advertisers, who value the Verve network’s high quality local media companies, including the mobile outlets of recognized local media brands as well as newer digital-only local and hyper-local publishers. It is a brand-safe, editorially-driven, high-quality and transparent environment with market-leading targeting, creative and reporting capabilities. Only Verve has assembled such an extensive national footprint of high quality local media.

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Media Contact:
Greg Hallinan
Verve Wireless
760-479-0055 ex 312