Verve Mobile Taps Acxiom’s Stirratt As CEO

April 21, 2015 — MediaPost Former Acxiom Chief Revenue Officer Nada Stirratt is joining location-based mobile ad network Verve Mobile as CEO. She succeeds Tom MacIsaac.

Stirratt, who will be based in Verve’s New York City office, is a veteran top digital media sales exec.

Prior to Acxiom, she was the chief revenue officer of MySpace, and previously served as executive vice president-digital advertising at MTV Networks, and held senior roles at Advertising.com and Moviefone.

At Acxiom, she helped introduce the company’s Audience Operating System to Madison Avenue, and was a key player in its acquisition of data onboarding platform LiveRamp.

Verve Mobile Digital Ad Veteran Nada Stirratt Named CEO

April 20, 2015 — Geomarketing Location ad platform Verve Mobile has named Nada Stirratt, a widely respected, highly visible interactive ad executive who has led sales teams over the past decade at AOL and MTV, as its CEO.

Stirratt is replacing Tom MacIssac, who joined Verve four years ago from digital video provider ExtendMedia.

MacIssac, who could not be reached for comment, left the company on amicable terms, sources said.

In choosing Stirratt, who is widely regarded as a sharp deal maker who has developed close relationships with major brands over the past decade, Verve has selected someone to help raise its profile amid an increasingly crowded space.

Whereas MacIssac’s tenure was product-based and focused on repositioning the New York-based company from a mobile ad network to a more fully realized location-based programmatic platform, it is likely Stirratt’s role will be different. Stirratt will likely be charged with helping agencies and brands better understand how Verve stands out from rivals such as xAd, YP, Factual, NinthDecimal, PlaceIQ, Thinknear, and Placed — not to mention companies like Google and Foursquare—companies which are now attempting to expand their own digital services in the online-to-offline local marketing space.

On the product side, Verve has recently been setting up its own private marketplace aimed at driving higher quality mobile ad placements from publishers, as well as developing a white label app and advertising network for TV broadcasters’ digital properties.

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Former Acxiom and Viacom Executive Nada Stirratt Tapped as CEO of Verve Mobile

April 20, 2015 — The Wall Street Journal Digital media veteran Nada Stirratt was named chief executive at Verve Mobile, a company that helps advertisers target ads to mobile devices based on a person’s location.

Ms. Stirratt most recently spent three-plus years as the chief revenue officer at Acxiom, a data and analytics company that works with major marketers like Macy’s and United Airlines as well as a slew of ad technology companies.

Prior to her tenure at Acxiom, Ms. Stirratt spent time in top sales roles at MySpace, MTV Networks and AOL. She replaces Tom MacIssac, who is leaving the company.

Ms. Stirratt arrives at Verve Mobile at a time when mobile advertising is surging, though the medium’s promise of delivering the perfect ad to people based on exactly where they are at a given moment remains largely unfulfilled.

Verve has raised $36 million to date, and the 10-year-old company boasts partnerships with over 2,000 media partners. According to Ms. Stirratt, Verve helps companies such as Hearst, Gannett, 21st Century Fox and NBC Universal deliver highly targeted local ads via their mobile sites and apps by marrying mobile device data with advertisers’ own data and data from individual publishers.

“What’s exciting to me about this company is that we can drive people into actual stores with mobile ads, and be certain that we actually drove sales for a brand,” Ms. Stirratt told CMO Today. “This is a not a spray and pray thing, where we send you an ad just because you  may or may not be in front of a Starbucks. With all our different data sources, we can say to a brand, ‘I will reach this person, and I know they are a Target person or a Macy’s person, and I know what they bought in the past.”

Nada Stirratt Named Chief Executive Officer of Verve Mobile

New York, NY – April 20, 2015Verve Mobile, the leader in location-powered mobile advertising, today announced the appointment of Nada Stirratt, formerly of Acxiom, to succeed Tom MacIsaac as chief executive officer, effective immediately. Stirratt will be based in New York City where the company is now headquartered.

Most recently, Stirratt was Acxiom’s first chief revenue officer, responsible for the company’s global client-facing initiatives, including sales, account management, delivery, analytics and consulting. Stirratt was instrumental in driving Acxiom’s transformation through its successful global launch of the Audience Operating system and the acquisition of leading data onboarding platform LiveRamp. While at Acxiom, Stirratt engineered the data giant’s brand positioning and go-to-market strategy, and expanded its global partner network to include some of the world’s most significant and prestigious agencies and media partners.

“There is no one better to lead Verve into this next phase of growth than Nada Stirratt. We had very specific criteria for our new CEO, and we have been highly strategic about finding the right individual – Nada is that individual,” said Tom Kenney, Verve’s president and founder. “Her proven track record in transforming and scaling advertising businesses across the data-driven marketing landscape is exactly what Verve needs as we embark on this next chapter of product innovation and international growth.”

Prior to Acxiom, Stirratt was the chief revenue officer at MySpace, where she oversaw global sales, strategy and advertising operations. Stirratt previously served as executive vice president of digital advertising at MTV Networks, and held leadership positions at Advertising.com and Moviefone, both of which were acquired by AOL.

“I am thrilled to be joining Verve at this extraordinary time in mobile marketing,” said Stirratt. “Verve has led the development of location-based mobile targeting for over a decade and its exclusive technology continues to drive real-world transactions and prove sales lift through proprietary attribution. I am honored by the opportunity to lead this incredible company and build upon the accomplishments that Tom and team have achieved thus far.”

About Verve Mobile

Verve Mobile is a location-based mobile platform that allows marketers to engage active consumers near and within points of purchase. The company’s proprietary location intelligence, technology, data science, premium inventory and reporting capabilities enable marketers to identify, reach and engage audiences in real-time. With the industry’s most sophisticated closed-loop attribution model, Verve’s robust product suite connects real-world consumer behavior with point of sale conversion to help marketers precisely verify the consumer path to purchase.

Headquartered in New York City, Verve has offices in Chicago, San Francisco, San Diego, Los Angeles, London, Eastern Europe, India and Southeast Asia. For more information, visit www.vervemobile.com and follow us on Twitter @VerveMobile.

Ayuda Launches 4 Programmatic Marketplaces For DOOH

March 13, 2015 — MediaPost Ayuda Media Systems, an out-of-home (OOH) ad company that created a billboard management system for buying and selling outdoor ad inventory online, this week announced it has launched four private marketplaces for DOOH (digital out-of-home) media sellers.

In a statement, Andreas Soupilotis, founder and CEO of Ayuda, said the company is transitioning from a resource planning software firm to a supply-side platform (SSP) for the OOH ad industry.

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