Verve’s “State of the Auto Market” Report Highlights the Growth and Effectiveness Across All Tiers and Objectives for Location-Based Mobile Advertising Programs

Location-Based Mobile Advertising Surges with Tier 1 Auto Marketers – Grows from 5% to 22% of All Campaigns

Geo-Conquesting Proves Highly Effective for Auto Marketers, Resulting in a Significant Increase in Verifiable Foot Traffic
Custom Audience Targeting Using Location And Audience Data Combined Provide Even Higher Engagement Than Geo-Fencing Alone

New York, NY, May, 13, 2013 – Verve, the leader in location-based mobile advertising, today published its “State of the Market: Deep Dive on Auto” report. The report highlights the rapid growth, diversity and effectiveness of location-based mobile advertising campaigns across all auto marketing tiers and objectives – tiers include National (1), Regional Dealer Groups (2) and Local Dealers (3).

As the fourth report in Verve’s “State of the Market” series, the “State of the Auto Market” delves into trends from 125 location-based auto marketing campaigns that ran across Verve’s platform. It highlights an increased use of location-powered targeting tactics: a mainstay for Tier 2 marketers. Noteworthy is the fact that that Tier 1 advertisers have also embraced location advertising with the amount of Tier 1 campaigns at 22% of all location-based auto campaigns leveraging such tactic in 2014 to date, versus only 5% YAG.

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Verve Mobile and RetailNext Partner to Harness Combined Power of Mobile Location Targeting and In-Store Technology

NEW YORK, NY, April 7, 2014 — Verve Mobile, the leader in location-based mobile advertising, and RetailNext, the in-store analytics market leader, today announced a partnership to bring the combined power of location-based advertising and the most comprehensive in-store analytics to brick-and-mortar retail customers.

“Retailers are rapidly adopting location-targeted mobile advertising to drive consumers into stores. They love having the ability to reach consumers on their mobile devices, when they are out and about in the real world, closer to the buying decision than ever before” said Tom MacIsaac, CEO of Verve Mobile. “But they also want to see the complete picture. They want to understand how mobile advertising affects in-store behavior.”

Now with the combined capabilities of Verve and RetailNext, retailers using the technologies can leverage a full range of tools that enhance their ability to see how location-targeted mobile advertising is correlated to driving foot traffic and sales.
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Verve Mobile Unveils First-Ever Comprehensive Mobile Ad Solution for Retailers That Combines Location-Based Advertising, Passbook and iBeacon

Verve Mobile, the leader in location-based mobile advertising, today announced a new mobile advertising solution that leverages Verve’s unique location-based mobile ad targeting platform and its proprietary rich media creative suite along with Apple Inc.’s Passbook and iBeacon technologies, revealing the first-ever end-to end solution for retailers that combines location based mobile advertising and in-store technologies.

New York, NY (PRWEB) February 10, 2014

Verve Mobile, the leader in location-based mobile advertising, today announced a new mobile advertising solution that leverages Verve’s unique location-based mobile ad targeting platform and its proprietary rich media creative suite along with Apple Inc.’s Passbook and iBeacon technologies, revealing the first-ever end-to end solution for retailers that combines location based mobile advertising and in-store technologies.
With this new solution, Verve offers marketers a full range of tools that enhance their ability to see which offers and creative executions are most effective at driving foot traffic and sales.
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Verve Mobile Extends Cross-Platform Location-based Audience Targeting

Revolutionary Cross-Device Targeting Technology Allows Advertisers to Reach Verve Audiences Throughout the Consumer Journey

NEW YORK, December 03, 2013 /PRNewswire/ — Verve Mobile, the leader in location-based mobile advertising, today unveiled a revolutionary cross-platform audience targeting solution that allows advertisers to reach consumers throughout the consumer journey and on multiple screens: from their smartphones and on digital out-of-home screens when they are out and about in the real world, to their tablets and PCs when they are at home or at work.
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Verve Mobile Partners with Vistar Media To Create the First-Ever Multi-Screen Location Marketing Platform

Mobile ad buyers can now seamlessly tap into premium location-based video inventory

New York, NY – October 30, 2013 – Verve Mobile, the leader in location-based mobile advertising, today formed a strategic partnership with location-based advertising technology provider Vistar Media. This partnership will connect Verve’s extensive collection of location-based data with Vistar’s 100,000+ digital screens nationwide, allowing for both better targeting and the creation of the industry’s first multi-screen location-based marketing platform.

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