Location-Based Mobile Advertising Surges with Tier 1 Auto Marketers – Grows from 5% to 22% of All Campaigns
Geo-Conquesting Proves Highly Effective for Auto Marketers, Resulting in a Significant Increase in Verifiable Foot Traffic
Custom Audience Targeting Using Location And Audience Data Combined Provide Even Higher Engagement Than Geo-Fencing Alone
New York, NY, May, 13, 2013 – Verve, the leader in location-based mobile advertising, today published its “State of the Market: Deep Dive on Auto” report. The report highlights the rapid growth, diversity and effectiveness of location-based mobile advertising campaigns across all auto marketing tiers and objectives – tiers include National (1), Regional Dealer Groups (2) and Local Dealers (3).
As the fourth report in Verve’s “State of the Market” series, the “State of the Auto Market” delves into trends from 125 location-based auto marketing campaigns that ran across Verve’s platform. It highlights an increased use of location-powered targeting tactics: a mainstay for Tier 2 marketers. Noteworthy is the fact that that Tier 1 advertisers have also embraced location advertising with the amount of Tier 1 campaigns at 22% of all location-based auto campaigns leveraging such tactic in 2014 to date, versus only 5% YAG.