Former Acxiom and Viacom Executive Nada Stirratt Tapped as CEO of Verve Mobile

April 20, 2015 — The Wall Street Journal Digital media veteran Nada Stirratt was named chief executive at Verve Mobile, a company that helps advertisers target ads to mobile devices based on a person’s location.

Ms. Stirratt most recently spent three-plus years as the chief revenue officer at Acxiom, a data and analytics company that works with major marketers like Macy’s and United Airlines as well as a slew of ad technology companies.

Prior to her tenure at Acxiom, Ms. Stirratt spent time in top sales roles at MySpace, MTV Networks and AOL. She replaces Tom MacIssac, who is leaving the company.

Ms. Stirratt arrives at Verve Mobile at a time when mobile advertising is surging, though the medium’s promise of delivering the perfect ad to people based on exactly where they are at a given moment remains largely unfulfilled.

Verve has raised $36 million to date, and the 10-year-old company boasts partnerships with over 2,000 media partners. According to Ms. Stirratt, Verve helps companies such as Hearst, Gannett, 21st Century Fox and NBC Universal deliver highly targeted local ads via their mobile sites and apps by marrying mobile device data with advertisers’ own data and data from individual publishers.

“What’s exciting to me about this company is that we can drive people into actual stores with mobile ads, and be certain that we actually drove sales for a brand,” Ms. Stirratt told CMO Today. “This is a not a spray and pray thing, where we send you an ad just because you  may or may not be in front of a Starbucks. With all our different data sources, we can say to a brand, ‘I will reach this person, and I know they are a Target person or a Macy’s person, and I know what they bought in the past.”

Nada Stirratt Named Chief Executive Officer of Verve Mobile

New York, NY – April 20, 2015Verve Mobile, the leader in location-powered mobile advertising, today announced the appointment of Nada Stirratt, formerly of Acxiom, to succeed Tom MacIsaac as chief executive officer, effective immediately. Stirratt will be based in New York City where the company is now headquartered.

Most recently, Stirratt was Acxiom’s first chief revenue officer, responsible for the company’s global client-facing initiatives, including sales, account management, delivery, analytics and consulting. Stirratt was instrumental in driving Acxiom’s transformation through its successful global launch of the Audience Operating system and the acquisition of leading data onboarding platform LiveRamp. While at Acxiom, Stirratt engineered the data giant’s brand positioning and go-to-market strategy, and expanded its global partner network to include some of the world’s most significant and prestigious agencies and media partners.

“There is no one better to lead Verve into this next phase of growth than Nada Stirratt. We had very specific criteria for our new CEO, and we have been highly strategic about finding the right individual – Nada is that individual,” said Tom Kenney, Verve’s president and founder. “Her proven track record in transforming and scaling advertising businesses across the data-driven marketing landscape is exactly what Verve needs as we embark on this next chapter of product innovation and international growth.”

Prior to Acxiom, Stirratt was the chief revenue officer at MySpace, where she oversaw global sales, strategy and advertising operations. Stirratt previously served as executive vice president of digital advertising at MTV Networks, and held leadership positions at Advertising.com and Moviefone, both of which were acquired by AOL.

“I am thrilled to be joining Verve at this extraordinary time in mobile marketing,” said Stirratt. “Verve has led the development of location-based mobile targeting for over a decade and its exclusive technology continues to drive real-world transactions and prove sales lift through proprietary attribution. I am honored by the opportunity to lead this incredible company and build upon the accomplishments that Tom and team have achieved thus far.”

About Verve Mobile

Verve Mobile is a location-based mobile platform that allows marketers to engage active consumers near and within points of purchase. The company’s proprietary location intelligence, technology, data science, premium inventory and reporting capabilities enable marketers to identify, reach and engage audiences in real-time. With the industry’s most sophisticated closed-loop attribution model, Verve’s robust product suite connects real-world consumer behavior with point of sale conversion to help marketers precisely verify the consumer path to purchase.

Headquartered in New York City, Verve has offices in Chicago, San Francisco, San Diego, Los Angeles, London, Eastern Europe, India and Southeast Asia. For more information, visit www.vervemobile.com and follow us on Twitter @VerveMobile.

Ayuda Launches 4 Programmatic Marketplaces For DOOH

March 13, 2015 — MediaPost Ayuda Media Systems, an out-of-home (OOH) ad company that created a billboard management system for buying and selling outdoor ad inventory online, this week announced it has launched four private marketplaces for DOOH (digital out-of-home) media sellers.

In a statement, Andreas Soupilotis, founder and CEO of Ayuda, said the company is transitioning from a resource planning software firm to a supply-side platform (SSP) for the OOH ad industry.

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Verve Taps Ad Sales Veteran David Wade To Lead West Coast Expansion

Co-Founder of Popdust to Oversee Verve’s Growing Demand in US Western Markets

NEW YORK, NY – March 11, 2015 –  Verve, the leader in location-informed mobile advertising, today announced the appointment of David Wade to the newly created position of senior vice president of market development. In this role, Wade is responsible for growing the company’s west coast sales organization in addition to driving strategic partnerships and strengthening Verve’s customer base in the region.

Wade brings to Verve more than 15 years experience in national advertising sales and marketing strategy. A seasoned entrepreneur and fundraiser, Wade currently advises startups funded by the esteemed Y Combinator program and most recently founded Marvelous Advisors, a product development consultancy specializing in audience growth and distribution for technology and media companies. Prior to this, he served as co-founder and president of Popdust, a digital destination for pop music devotees, granting fans direct access to artists such as Katy Perry, One Direction and Justin Bieber through branded video, news and user-generated content.  Active in the digital media space since the early 2000s, Wade has held various advertising sales positions at prominent media companies, including the Sequoia Capital-backed music streaming service imeem, taking the organization from dollar one to a $17M business and leading the company’s post-acquisition period following its sale to MySpace in 2003. Wade launched his career in digital sales establishing and managing national advertising strategies of large-scale publishers including Conde Nast (Vanity Fair, Jane) and Dennis Publishing (Maxim, Stuff, Blender, The Week).

“David’s entrepreneurial prowess and expertise in growing multiple customer-centric sales organizations is precisely what we need to nurture Verve’s flourishing client base on the west coast,” said Verve CEO, Tom MacIssac.  “We’re seeing significant in-market demand in the region and I am confident in David’s ability to spearhead Verve’s burgeoning presence and deepen our partner coverage in this rapidly growing market.”

Wade joins Verve at a transformational time in the company’s decade-long history. Fueled by growth sustained in markets across the U.S., Verve’s west coast investment speaks to the company’s quarter-over-quarter revenue growth and portfolio of advanced audience segments and proximity targeting to drive notable foot traffic lift to physical retail locations.

“While location-informed advertising remains an unfamiliar concept to many, I strongly believe this is where the future of mobile advertising is headed,” said Wade.  “Verve’s unparalleled technology and first-party location data puts us ahead of the curve in terms of generating measurable foot traffic for advertisers and brands, and I look forward to providing new and existing customers with innovative and scalable location-centric solutions that separate them from the competition.”

Verve Broadens West Coast Operations

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March 11, 2015 — Geomarketing The wider adoption of geomarketing practices by west coast companies in the entertainment and automotive businesses has spurred Verve Mobile to expand its Los Angeles operations. To lead the outreach, the location ad tech player has hired magazine sales exec turned tech entrepreneur David Wade.

Specifically, Wade is taking on the newly-created post of SVP of market development. In this role, he is charged with building up Verve’s west coast sales organization in addition to striking strategic partnerships and serving the company’s regional customer base.

The west coast focus comes as New York-based Verve has become a fuller location-based programmatic platform, shifting out of its mobile ad network origins. The company has been working on setting up a private marketplace that allows its publisher partners more control over pricing and inventory availability to advertisers looking to buy location-based ad space.

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