Verve Mobile Integration With Moat Tackles Viewability Issues For Location Ads

November 11, 2015 — GeoMarketing Verve Mobile is continuing to refine its offerings to advertisers and app publishers in its network by integrating viewability and measurement tools from display analytics provider Moat.

The deal is meant to address the “confidence issues” many major advertisers have with display metrics. While online ad spending has continued to rise generally — and location-powered mobile ad budgets have been growing strongly in particular — there is a commonly held notion that marketers still don’t quite trust digital ad metrics.

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Verve and Moat Partner to Ensure In-App Viewability for Mobile Display

Partnership integrates Moat’s SDK and Verve’s premium app inventory to precisely measure viewability and consumer attention on mobile

NEW YORK, NY – November 9, 2015Verve, the leader in location-based mobile advertising, has been integrated with Moat, an independent SaaS marketing analytics firm focused on transforming online brand advertising through trusted measurement and analytics. This exciting partnership will provide advertisers with the ability to transact on MRC-accredited, viewable in-app display impressions powered by Moat measurement. Verve is one of the first mobile location partners to integrate Moat’s SDK solution for iOS and the collaboration will allow advertisers to purchase in-app inventory with an even greater degree of confidence.

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Verve Wins Fan Engagement Pitch Competition at the Sports Marketing Symposium

Audience votes Verve best solution for enabling brands to be more digitally woven into the “fanvertainment” experience

NEW YORK, NY – November 9, 2015 – Verve, the leader in location-based mobile advertising, has been honored with the Momentum Sports Marketing Symposium’s audience award for Best Sports Experience Technology. Tremor Video, Tap.in2, Fan Media Network and Omnigon/Bracket Pro competed against the mobile marketing platform on Thursday, November 4. The judges were Kathy Carter, president, Soccer United Marketing; David Abrutyn, executive vice president and principal, Bruin Sports Capital; Steve Horowitz, partner, Inner Circle Sports and Omid Farhang, chief creative officer, Momentum Worldwide.

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Fan Media Network, Verve Mobile Wins Fan Engagement Pitch Competition

A brand-new startup app and a 10-year-old mobile ad platform took home the top prizes at the ’15 Momentum Sports Marketing Symposium’s inaugural fan engagement pitch Thursday. Dallas-based Fan Media Network narrowly won the judges’ prize. On the app, fans can upload their own video reports about their favorite teams, then compete with others for votes to become the site’s official team correspondent. Bruin Sports Capital Exec VP David Abrutyn, a judge for the event, gave Founder & CEO Kirk Berridge high marks for its disruption potential. “We really came here to present the company to the industry,” Berridge said. [Read more…]