Verve Direct Enables Partners, Advertisers and Agencies to Buy Location-Targeted Mobile Advertising Campaigns via a Programmatic Direct Interface
NEW YORK, August 4, 2014 /PRWeb — Verve Mobile, the leader in location-based mobile advertising, today announced “Verve Direct,” the first programmatic direct platform for location-based advertising, enabling partners, advertisers and agencies to buy location-targeted mobile advertising campaigns via a programmatic direct interface.
“Verve has always been a pioneer in location-based mobile advertising, and now we’re taking it to the next level by breaking new ground with the Verve Direct programmatic platform,” said Tom MacIsaac, CEO of Verve. “Now partners and advertisers can access Verve’s proprietary mobile Proximity Targeting and Consumer Audience Segments on an automated basis through a robust SaaS platform.”
In the short time Verve Direct has been available in beta, several partners, advertisers and agencies have leveraged the platform with great results.