Verve Mobile Unveils First-Ever Comprehensive Mobile Ad Solution for Retailers That Combines Location-Based Advertising, Passbook and iBeacon

Verve Mobile, the leader in location-based mobile advertising, today announced a new mobile advertising solution that leverages Verve’s unique location-based mobile ad targeting platform and its proprietary rich media creative suite along with Apple Inc.’s Passbook and iBeacon technologies, revealing the first-ever end-to end solution for retailers that combines location based mobile advertising and in-store technologies.

New York, NY (PRWEB) February 10, 2014

Verve Mobile, the leader in location-based mobile advertising, today announced a new mobile advertising solution that leverages Verve’s unique location-based mobile ad targeting platform and its proprietary rich media creative suite along with Apple Inc.’s Passbook and iBeacon technologies, revealing the first-ever end-to end solution for retailers that combines location based mobile advertising and in-store technologies.
With this new solution, Verve offers marketers a full range of tools that enhance their ability to see which offers and creative executions are most effective at driving foot traffic and sales.
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Verve Mobile Extends Cross-Platform Location-based Audience Targeting

Revolutionary Cross-Device Targeting Technology Allows Advertisers to Reach Verve Audiences Throughout the Consumer Journey

NEW YORK, December 03, 2013 /PRNewswire/ — Verve Mobile, the leader in location-based mobile advertising, today unveiled a revolutionary cross-platform audience targeting solution that allows advertisers to reach consumers throughout the consumer journey and on multiple screens: from their smartphones and on digital out-of-home screens when they are out and about in the real world, to their tablets and PCs when they are at home or at work.
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Verve Mobile Partners with Vistar Media To Create the First-Ever Multi-Screen Location Marketing Platform

Mobile ad buyers can now seamlessly tap into premium location-based video inventory

New York, NY – October 30, 2013 – Verve Mobile, the leader in location-based mobile advertising, today formed a strategic partnership with location-based advertising technology provider Vistar Media. This partnership will connect Verve’s extensive collection of location-based data with Vistar’s 100,000+ digital screens nationwide, allowing for both better targeting and the creation of the industry’s first multi-screen location-based marketing platform.

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Verve Mobile Releases New State of the Retail Market Report: Location Powered Mobile Advertising

“Deep Dive on Retail” reveals location data quality affects performance by as much as 4:1 across retail campaigns.

New York, NY (PRNewswire) September 19, 2013– Verve Mobile, the leader in location-based mobile advertising, today published a new “State of the Market: Location Powered Mobile Advertising, Deep Dive on Retail” report focused on retail – the #1 category utilizing location-powered advertising.

 

The new report is the third in Verve’s series of State of the Market studies, and goes into great detail on how location-based mobile advertising is driving consumers that last mile into brick-and-mortar stores and reveals why quality location data from smartphones are heavily influencing consumers’ path to purchase thus transforming the way retailers communicate with shoppers. Specifically, across all retail campaigns, quality of location data drives performance by as much as 4-to-1.

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Verve Releases New “State of the Market: Location Powered Mobile Advertising” Report

New York, May 30, 2013 – Verve Mobile announced today it has published a new “State of the Market: Location  Powered Mobile Advertising” report.  In February 2013, Verve released its inaugural State of the Market report reviewing the evolution of the location-based mobile advertising market over 2012 [LINK] and promising quarterly reports going forward.

 

This new report “Location Powered Mobile Advertising: The Impact on the Quick Service and Casual Dining Category” dives into a leading category in location-based mobile advertising to help reveal the state of innovation, execution and insights location targeting is bringing to the exploding business of mobile advertising. 

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