NEW YORK, May 28, 2014 /PRWeb/ — Verve, the leader in location-based mobile advertising, today announced its Verve Local Merchant Offers (VLMO) platform, the first-ever white label platform built to power real-time location-based mobile offers for SMBs. Deployed through channel partners who access Verve’s programmatic VLMO API, the platform provides a turn-key solution with real-time location-based targeting and a dynamic rich-media creative service that includes offer creation and management, as well as access to broad-reach, high-quality, contextually-relevant mobile inventory.
“The data science and ad technologies that power cutting-edge mobile location-based advertising have, to date, been so complex that it’s been difficult to encapsulate them in programmatic direct products. For the last several quarters, Verve has been actively working on this problem, and today we are unveiling the first of those offerings – Verve Local Merchant Offers,” said Tom MacIsaac, CEO of Verve. “This is the first-ever ‘location-as-a-service’ programmatic advertising offering. A partner can hit our programmatic API and get full-fledged location targeting, custom dynamic creative (from the integrated programmatic creative service) and delivery into premium inventory with verified location data.”