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Verve Mobile and RetailNext Partner to Harness Combined Power of Mobile Location Targeting and In-Store Technology

NEW YORK, NY, April 7, 2014 — Verve Mobile, the leader in location-based mobile advertising, and RetailNext, the in-store analytics market leader, today announced a partnership to bring the combined power of location-based advertising and the most comprehensive in-store analytics to brick-and-mortar retail customers.

“Retailers are rapidly adopting location-targeted mobile advertising to drive consumers into stores. They love having the ability to reach consumers on their mobile devices, when they are out and about in the real world, closer to the buying decision than ever before” said Tom MacIsaac, CEO of Verve Mobile. “But they also want to see the complete picture. They want to understand how mobile advertising affects in-store behavior.”

Now with the combined capabilities of Verve and RetailNext, retailers using the technologies can leverage a full range of tools that enhance their ability to see how location-targeted mobile advertising is correlated to driving foot traffic and sales.
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Verve Mobile Unveils First-Ever Comprehensive Mobile Ad Solution for Retailers That Combines Location-Based Advertising, Passbook and iBeacon

Verve Mobile, the leader in location-based mobile advertising, today announced a new mobile advertising solution that leverages Verve’s unique location-based mobile ad targeting platform and its proprietary rich media creative suite along with Apple Inc.’s Passbook and iBeacon technologies, revealing the first-ever end-to end solution for retailers that combines location based mobile advertising and in-store technologies.

New York, NY (PRWEB) February 10, 2014

Verve Mobile, the leader in location-based mobile advertising, today announced a new mobile advertising solution that leverages Verve’s unique location-based mobile ad targeting platform and its proprietary rich media creative suite along with Apple Inc.’s Passbook and iBeacon technologies, revealing the first-ever end-to end solution for retailers that combines location based mobile advertising and in-store technologies.
With this new solution, Verve offers marketers a full range of tools that enhance their ability to see which offers and creative executions are most effective at driving foot traffic and sales.
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Verve Mobile Extends Cross-Platform Location-based Audience Targeting

Revolutionary Cross-Device Targeting Technology Allows Advertisers to Reach Verve Audiences Throughout the Consumer Journey

NEW YORK, December 03, 2013 /PRNewswire/ — Verve Mobile, the leader in location-based mobile advertising, today unveiled a revolutionary cross-platform audience targeting solution that allows advertisers to reach consumers throughout the consumer journey and on multiple screens: from their smartphones and on digital out-of-home screens when they are out and about in the real world, to their tablets and PCs when they are at home or at work.
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Verve Mobile Partners with Vistar Media To Create the First-Ever Multi-Screen Location Marketing Platform

Mobile ad buyers can now seamlessly tap into premium location-based video inventory

New York, NY – October 30, 2013 – Verve Mobile, the leader in location-based mobile advertising, today formed a strategic partnership with location-based advertising technology provider Vistar Media. This partnership will connect Verve’s extensive collection of location-based data with Vistar’s 100,000+ digital screens nationwide, allowing for both better targeting and the creation of the industry’s first multi-screen location-based marketing platform.

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Verve Mobile Releases New State of the Retail Market Report: Location Powered Mobile Advertising

“Deep Dive on Retail” reveals location data quality affects performance by as much as 4:1 across retail campaigns.

New York, NY (PRNewswire) September 19, 2013– Verve Mobile, the leader in location-based mobile advertising, today published a new “State of the Market: Location Powered Mobile Advertising, Deep Dive on Retail” report focused on retail – the #1 category utilizing location-powered advertising.

 

The new report is the third in Verve’s series of State of the Market studies, and goes into great detail on how location-based mobile advertising is driving consumers that last mile into brick-and-mortar stores and reveals why quality location data from smartphones are heavily influencing consumers’ path to purchase thus transforming the way retailers communicate with shoppers. Specifically, across all retail campaigns, quality of location data drives performance by as much as 4-to-1.

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Verve Releases New “State of the Market: Location Powered Mobile Advertising” Report

New York, May 30, 2013 – Verve Mobile announced today it has published a new “State of the Market: Location  Powered Mobile Advertising” report.  In February 2013, Verve released its inaugural State of the Market report reviewing the evolution of the location-based mobile advertising market over 2012 [LINK] and promising quarterly reports going forward.

 

This new report “Location Powered Mobile Advertising: The Impact on the Quick Service and Casual Dining Category” dives into a leading category in location-based mobile advertising to help reveal the state of innovation, execution and insights location targeting is bringing to the exploding business of mobile advertising. 

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James Smith Joins Verve Mobile as Chief Revenue Officer

Former Huffington Post/Flixster CRO to lead all sales and marketing functions and Verve expands national sales team with additions in NY, LA and Boston

New York, NY, May 8, 2013 – Verve Mobile, the leader in location powered mobile advertising, today announced that James Smith has joined the company as Chief Revenue Officer and will oversee all sales and marketing functions including advertising sales, sales planning and account management, creative services and marketing and communications.   James is based in Verve’s New York office.

 

James joins Verve from Warner Bros. Entertainment, where he was Chief Revenue Officer for its leading digital consumer properties Flixster and Rotten Tomatoes.  Prior to joining Flixster, James was Chief Revenue Officer at the Huffington Post.   At both The Huffington Post and Flixster, prior to its acquisition by Warner Bros., James built the sales and sales support functions from scratch and was responsible for building and scaling advertising revenue through his deep relationships on Madison Avenue.

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Verve Mobile Launches Revolutionary Place-Based Mobile Audience Targeting Solution

New Proprietary Platform Allows Brand Advertisers to Target Mobile Audience Segments

New York, NY, February 21, 2013 – Verve Mobile, the leader in location powered mobile advertising, announced today it has launched Place Insights™, the first mobile place-based audience targeting solution purpose-built to help brands reach their optimal audiences based on the characteristics of a user’s location.

“The big new data set mobile brings to the table is location – a data set that can be as important at inferring intent, demographics, audience profiles and other attributes as any we have seen to date in digital advertising,” said Tom MacIsaac, CEO of Verve.  “This revolutionary new product from Verve, which our extraordinary team of architects and data scientists has been working on for over a year, will be the premier mobile audience targeting solution for brands – it is that transformational.”

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Verve Mobile Secures $14M in Series C Funding to Expand Location Powered Mobile Ad Platform

New Investors Nokia Growth Partners & Qualcomm Join Series B Lead BlueRun Ventures

New York, NY, February 13, 2013 – Verve Mobile, the leader in location powered mobile advertising, announced today it has closed its Series C financing led by Nokia Growth Partners a global growth stage venture firm focused on mobile technology, services and media with participation from new investor Qualcomm Incorporated, acting through its venture investment group, Qualcomm Ventures (QCOM), and Series B lead investor BlueRun Ventures.

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Verve Mobile Publishes Inaugural “Location Powered Mobile Advertising Report”

Report Reviews 2012 Location-based Mobile Advertising Market and State of the Industry

New York, NY – February 06, 2013 – Verve Mobile, the leader in location powered mobile advertising, has published a new report today featuring insights from its analysis of 2,500+ campaigns delivered on its mobile platform during 2012.  Verve specializes in helping leading brands leverage location data to achieve their mobile marketing goals.  Verve’s position as the trusted partner to hundreds of the top mobile advertisers in the U.S. gives it unique insight into the state of the location-based mobile ad market.

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