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New York, May 30, 2013 – Verve Mobile announced today it has published a new “State of the Market: Location  Powered Mobile Advertising” report.  In February 2013, Verve released its inaugural State of the Market report reviewing the evolution of the location-based mobile advertising market over 2012 [LINK] and promising quarterly reports going forward.

This new report “Location Powered Mobile Advertising: The Impact on the Quick Service and Casual Dining Category” dives into a leading category in location-based mobile advertising to help reveal the state of innovation, execution and insights location targeting is bringing to the exploding business of mobile advertising.  The findings are from over one hundred mobile advertising campaigns delivered by the Verve Mobile platform in the QSR/ Casual Dining category.

“The QSR/ Casual Dining category ‘gets’ location-based mobile advertising and has provided real leadership in the market.  We are pleased to be the trusted partner to these brands as they leverage the Verve platform to build awareness, generate demand and drive foot traffic” said Tom MacIsaac, Chief Executive Officer of Verve.

Key findings from the Report include:

• Nearly 70 percent of all QSR/ Casual Dining campaigns leveraged location targeting
• QSR/ Casual Dining campaigns that leveraged location data performed 2x better than those that didn’t
• The leading location targeting strategies leveraged were Geo-aware, Geo-fence and Audience targeting
• Verve’s Place Insights™ audience targeting technology allowed us to analyze QSR/ Casual Dining campaigns and identify optimal audiences for QSR/ Casual Dining advertisers
• Verve’s advanced location analytics uncovered a 3x lift in foot traffic for a national casual dining brand

The full report may be downloaded from Verve’s website, www.vervemobile.com.

About Verve
Verve Mobile is the pioneering leader in location-based mobile advertising. Our customers are national brand advertisers who want to engage consumers on their mobile devices with location-aware, data-driven and highly targeted marketing. We also serve premium publishers across the nation, delivering the platforms and services they need to power and monetize their mobile properties.  The Verve location powered technology platform and the proprietary data it generates are revolutionizing mobile media and advertising. It enables consumer and content brands to reach their desired audiences on the go, out and about, and closer to the buying decision than ever before. Verve has offices in New York, NY, Chicago, Washington DC and San Diego, CA. For more information, visit www.vervemobile.com

Media Contact
Fiona Beitdashtoo
760-565-3245 | fiona@vervemobile.com

Former Huffington Post/Flixster CRO to lead all sales and marketing functions

Verve expands national sales team with additions in NY, LA and Boston

 New York, NY, May 8, 2013 – Verve Mobile, the leader in location powered mobile advertising, today announced that James Smith has joined the company as Chief Revenue Officer and will oversee all sales and marketing functions including advertising sales, sales planning and account management, creative services and marketing and communications.   James is based in Verve’s New York office.

James joins Verve from Warner Bros. Entertainment, where he was Chief Revenue Officer for its leading digital consumer properties Flixster and Rotten Tomatoes.  Prior to joining Flixster, James was Chief Revenue Officer at the Huffington Post.   At both The Huffington Post and Flixster, prior to its acquisition by Warner Bros., James built the sales and sales support functions from scratch and was responsible for building and scaling advertising revenue through his deep relationships on Madison Avenue.

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New Proprietary Platform Allows Brand Advertisers to Target Mobile Audience Segments

New York, NY, February 21, 2013 – Verve Mobile, the leader in location powered mobile advertising, announced today it has launched Place Insights™, the first mobile place-based audience targeting solution purpose-built to help brands reach their optimal audiences based on the characteristics of a user’s location.

“The big new data set mobile brings to the table is location – a data set that can be as important at inferring intent, demographics, audience profiles and other attributes as any we have seen to date in digital advertising,” said Tom MacIsaac, CEO of Verve.  “This revolutionary new product from Verve, which our extraordinary team of architects and data scientists has been working on for over a year, will be the premier mobile audience targeting solution for brands – it is that transformational.”

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New Investors Nokia Growth Partners & Qualcomm Join Series B Lead BlueRun Ventures

New York, NY, February 13, 2013 – Verve Mobile, the leader in location powered mobile advertising, announced today it has closed its Series C financing led by Nokia Growth Partners a global growth stage venture firm focused on mobile technology, services and media with participation from new investor Qualcomm Incorporated, acting through its venture investment group, Qualcomm Ventures (QCOM), and Series B lead investor BlueRun Ventures.

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Report Reviews 2012 Location-based Mobile Advertising Market and State of the Industry

New York, NY – February 06, 2013 – Verve Mobile, the leader in location powered mobile advertising, has published a new report today featuring insights from its analysis of 2,500+ campaigns delivered on its mobile platform during 2012.  Verve specializes in helping leading brands leverage location data to achieve their mobile marketing goals.  Verve’s position as the trusted partner to hundreds of the top mobile advertisers in the U.S. gives it unique insight into the state of the location-based mobile ad market.

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Verve Mobile study demonstrates that consumer confidence in financial services offered through mobile devices has increased

New York, NY – November 1, 2012 – Verve Mobile, a leading U.S. mobile advertising company specializing in location-powered solutions, announced today the results of a study conducted across 3,500 mobile publishers that use the Verve advertising platform. The study reinforces that consumers are not only comfortable and willing to use their mobile devices for banking activities; but that they expect more, easy-to-use mobile options from their financial institutions.

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First mobile hyper-local reach extension program for local publishers

New York, NY – July 16, 2012 – Verve Wireless, Inc., the leading mobile advertising platform for location-centric solutions, today announced the broad rollout of their reach extension program — Verve Local Marketplace™.

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Recognized for creating new opportunities in mobile advertising

New York, NY – May 30, 2012 – Verve Wireless, Inc., the leading mobile publishing and advertising platform for local and national media, today announced that it has been chosen by AlwaysOn as one of the OnMobile Top 100 winners. Inclusion in the OnMobile 100 signifies leadership among its peers and cites game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Verve was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

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Leading local media properties including NBC Owned Television Stations, Digital First Media, Hearst Newspapers and Hoak Media set to leverage Verve’s best-in-class mobile publishing and advertising platform

New York, NY – May 22, 2012 – Verve Wireless, Inc., the leading mobile publishing and advertising platform for local and national media, is expanding its base of leading media properties with the announcement that NBC Owned Television Stations, Digital First Media, Hearst Newspapers and Hoak Media have joined the Verve platform to better optimize and power their mobile publishing products by leveraging Verve’s leading mobile publishing and advertising solutions.

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The free, open-source plug-in allows WordPress Web site owners the opportunity to mobilize and monetize their sites

New York, NY – April 25, 2012 – Verve Wireless, Inc., the leading mobile advertising and publishing platform, announced today the release of a new WordPress plug-in that enables anyone running a WordPress Web site the ability to easily create a mobile-friendly version of the site. Verve now brings its experience running mobile Web sites, applications and advertising for many of the leading content publishers in the US to the WordPress community.

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