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Verve partners with Gimbal to drive foot traffic, consumer in-store insights and mobile advertising ROI

NEW YORK, August 27, 2014 – Verve, the leader in location-based mobile advertising, and Gimbal, Inc., the leader in context aware and micro-proximity engagement, with the world’s largest deployment of dedicated Bluetooth Smart beacons, announced today a partnership to deliver marketers an unprecedented new combination of technology, analytics and advertising solutions to better drive foot traffic, purchases and stronger advertising ROI.

The partnership combines Gimbal’s leading proximity engagement platform including beacon technology and analytics capabilities with Verve’s powerful and precise location-based advertising and Purchase Path Analytics™ product.

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Verve Unveils Verve Direct, The First Programmatic Direct Platform For Location-Based Mobile Advertising

Verve Direct Enables Partners, Advertisers and Agencies to Buy Location-Targeted Mobile Advertising Campaigns via a Programmatic Direct Interface

NEW YORK, August 4, 2014 /PRWeb — Verve Mobile, the leader in location-based mobile advertising, today announced “Verve Direct,” the first programmatic direct platform for location-based advertising, enabling partners, advertisers and agencies to buy location-targeted mobile advertising campaigns via a programmatic direct interface.

“Verve has always been a pioneer in location-based mobile advertising, and now we’re taking it to the next level by breaking new ground with the Verve Direct programmatic platform,” said Tom MacIsaac, CEO of Verve. “Now partners and advertisers can access Verve’s proprietary mobile Proximity Targeting and Consumer Audience Segments on an automated basis through a robust SaaS platform.”

In the short time Verve Direct has been available in beta, several partners, advertisers and agencies have leveraged the platform with great results.

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Verve Unveils Local Merchant Offers Platform White Label Platform Brings At-Scale Location Based Mobile Advertising to SMBs

NEW YORK, May 28, 2014 /PRWeb/ — Verve, the leader in location-based mobile advertising, today announced its Verve Local Merchant Offers (VLMO) platform, the first-ever white label platform built to power real-time location-based mobile offers for SMBs. Deployed through channel partners who access Verve’s programmatic VLMO API, the platform provides a turn-key solution with real-time location-based targeting and a dynamic rich-media creative service that includes offer creation and management, as well as access to broad-reach, high-quality, contextually-relevant mobile inventory.

“The data science and ad technologies that power cutting-edge mobile location-based advertising have, to date, been so complex that it’s been difficult to encapsulate them in programmatic direct products. For the last several quarters, Verve has been actively working on this problem, and today we are unveiling the first of those offerings – Verve Local Merchant Offers,” said Tom MacIsaac, CEO of Verve. “This is the first-ever ‘location-as-a-service’ programmatic advertising offering. A partner can hit our programmatic API and get full-fledged location targeting, custom dynamic creative (from the integrated programmatic creative service) and delivery into premium inventory with verified location data.”

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Verve’s “State of the Auto Market” Report Highlights the Growth and Effectiveness Across All Tiers and Objectives for Location-Based Mobile Advertising Programs

Location-Based Mobile Advertising Surges with Tier 1 Auto Marketers – Grows from 5% to 22% of All Campaigns

Geo-Conquesting Proves Highly Effective for Auto Marketers, Resulting in a Significant Increase in Verifiable Foot Traffic
Custom Audience Targeting Using Location And Audience Data Combined Provide Even Higher Engagement Than Geo-Fencing Alone

New York, NY, May, 13, 2013 – Verve, the leader in location-based mobile advertising, today published its “State of the Market: Deep Dive on Auto” report. The report highlights the rapid growth, diversity and effectiveness of location-based mobile advertising campaigns across all auto marketing tiers and objectives – tiers include National (1), Regional Dealer Groups (2) and Local Dealers (3).

As the fourth report in Verve’s “State of the Market” series, the “State of the Auto Market” delves into trends from 125 location-based auto marketing campaigns that ran across Verve’s platform. It highlights an increased use of location-powered targeting tactics: a mainstay for Tier 2 marketers. Noteworthy is the fact that that Tier 1 advertisers have also embraced location advertising with the amount of Tier 1 campaigns at 22% of all location-based auto campaigns leveraging such tactic in 2014 to date, versus only 5% YAG.

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Verve Mobile and RetailNext Partner to Harness Combined Power of Mobile Location Targeting and In-Store Technology

NEW YORK, NY, April 7, 2014 — Verve Mobile, the leader in location-based mobile advertising, and RetailNext, the in-store analytics market leader, today announced a partnership to bring the combined power of location-based advertising and the most comprehensive in-store analytics to brick-and-mortar retail customers.

“Retailers are rapidly adopting location-targeted mobile advertising to drive consumers into stores. They love having the ability to reach consumers on their mobile devices, when they are out and about in the real world, closer to the buying decision than ever before” said Tom MacIsaac, CEO of Verve Mobile. “But they also want to see the complete picture. They want to understand how mobile advertising affects in-store behavior.”

Now with the combined capabilities of Verve and RetailNext, retailers using the technologies can leverage a full range of tools that enhance their ability to see how location-targeted mobile advertising is correlated to driving foot traffic and sales.
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Verve Mobile Unveils First-Ever Comprehensive Mobile Ad Solution for Retailers That Combines Location-Based Advertising, Passbook and iBeacon

Verve Mobile, the leader in location-based mobile advertising, today announced a new mobile advertising solution that leverages Verve’s unique location-based mobile ad targeting platform and its proprietary rich media creative suite along with Apple Inc.’s Passbook and iBeacon technologies, revealing the first-ever end-to end solution for retailers that combines location based mobile advertising and in-store technologies.

New York, NY (PRWEB) February 10, 2014

Verve Mobile, the leader in location-based mobile advertising, today announced a new mobile advertising solution that leverages Verve’s unique location-based mobile ad targeting platform and its proprietary rich media creative suite along with Apple Inc.’s Passbook and iBeacon technologies, revealing the first-ever end-to end solution for retailers that combines location based mobile advertising and in-store technologies.
With this new solution, Verve offers marketers a full range of tools that enhance their ability to see which offers and creative executions are most effective at driving foot traffic and sales.
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Verve Mobile Extends Cross-Platform Location-based Audience Targeting

Revolutionary Cross-Device Targeting Technology Allows Advertisers to Reach Verve Audiences Throughout the Consumer Journey

NEW YORK, December 03, 2013 /PRNewswire/ — Verve Mobile, the leader in location-based mobile advertising, today unveiled a revolutionary cross-platform audience targeting solution that allows advertisers to reach consumers throughout the consumer journey and on multiple screens: from their smartphones and on digital out-of-home screens when they are out and about in the real world, to their tablets and PCs when they are at home or at work.
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Verve Mobile Partners with Vistar Media To Create the First-Ever Multi-Screen Location Marketing Platform

Mobile ad buyers can now seamlessly tap into premium location-based video inventory

New York, NY – October 30, 2013 – Verve Mobile, the leader in location-based mobile advertising, today formed a strategic partnership with location-based advertising technology provider Vistar Media. This partnership will connect Verve’s extensive collection of location-based data with Vistar’s 100,000+ digital screens nationwide, allowing for both better targeting and the creation of the industry’s first multi-screen location-based marketing platform.

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Verve Mobile Releases New State of the Retail Market Report: Location Powered Mobile Advertising

“Deep Dive on Retail” reveals location data quality affects performance by as much as 4:1 across retail campaigns.

New York, NY (PRNewswire) September 19, 2013– Verve Mobile, the leader in location-based mobile advertising, today published a new “State of the Market: Location Powered Mobile Advertising, Deep Dive on Retail” report focused on retail – the #1 category utilizing location-powered advertising.

 

The new report is the third in Verve’s series of State of the Market studies, and goes into great detail on how location-based mobile advertising is driving consumers that last mile into brick-and-mortar stores and reveals why quality location data from smartphones are heavily influencing consumers’ path to purchase thus transforming the way retailers communicate with shoppers. Specifically, across all retail campaigns, quality of location data drives performance by as much as 4-to-1.

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Verve Releases New “State of the Market: Location Powered Mobile Advertising” Report

New York, May 30, 2013 – Verve Mobile announced today it has published a new “State of the Market: Location  Powered Mobile Advertising” report.  In February 2013, Verve released its inaugural State of the Market report reviewing the evolution of the location-based mobile advertising market over 2012 [LINK] and promising quarterly reports going forward.

 

This new report “Location Powered Mobile Advertising: The Impact on the Quick Service and Casual Dining Category” dives into a leading category in location-based mobile advertising to help reveal the state of innovation, execution and insights location targeting is bringing to the exploding business of mobile advertising. 

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